Canon is in an interesting place right now, holding the largest market share, but seemingly behind competitors in innovation. In this interview, Canon discusses the future of professional mirrorless cameras, why certain cameras get limited features, and more.
DPReview sat down with several Canon executives recently and discussed much of their strategy in the camera market. Many have been frustrated with the company, accusing them of artificially hobbling the feature sets of cameras beyond a normal level and generally having a glacial pace of innovation. For example, in addressing the lack of simultaneous 4K and DPAF in the EOS M50, executives responded that that was simply something they would not put in a camera at that price point. With regards to professional mirrorless, Canon said:
...in terms of both autofocus and viewfinder [experience], we still believe there’s some work to be done before we can achieve the level of satisfaction that our users are looking for before they could confidently move from DSLR to mirrorless. That’s where we are right now. We’re still on the path to development.
Altogether, the interview is full of some interesting points that really illuminate Canon's philosophy and why they do things the way they do. Head over to DPReview for the full version.