Cincoro, the premium tequila company founded by Michael Jordan and a group of NBA owners, is being sued by a Los Angeles photographer for copyright infringement in a suit that alleges the company used her images in a variety of instances without her permission.
The suit, filed by photographer Anaïs Ganouna, alleges that Cincoro used photographs shot by her on its website and social media as well as in advertisements without permission or compensation. The trouble started when Ganouna's company, Frank & Anaïs, was hired by The Colors You Like, a production company tasked with producing the launch of Cincoro's tequila. Ganouna alleges that she was hired due to the company's dissatisfaction with a previous photographer and that no licensing was negotiated beforehand because the company wanted to evaluate the results before planning their usage. However, once the shoot was done, Ganouna says she was told that none of the photos would be used.
The suit says that later in 2019, Ganouna saw her photos in use across the internet by both Cincoro and its distribution partners. She screenshotted the unauthorized usages and attached them in the suit's filing. As a result, Ganouna's representation, VGC, LLP, filed the suit, which alleges copyright infringement, civil conspiracy to commit fraud, fraud, and unfair compensation and seeks a variety of damages and relief. VGC, LLP alleges that they notified the defendants of the unauthorized usage, but that they refused to remedy the situation or compensate Ganouna, leading to the lawsuit.
Lead image by Flickr user shgmom56 (Barbara Moore), used under Creative Commons.