How would you react if you found yourself in the unfortunate predicament of Supermodel Tyra Banks posting several of your images to her legions of followers without credit or permission?
*Update - as of February 6th, Banks has deleted the images from her Instagram. Original story below:
I’m sure almost every photographer reading this, amateur or professional, has encountered some kind of fraudulent image usage in their career. It’s frustrating, to say the least, but in most instances, it can be rectified by sending an email to the perpetrator. Except in this particular situation, the culprit so happens to be a world-renowned model that would be less than easy to contact. A couple of days ago, Tyra Banks began telling her 4.8 million followers that she is "obsessed" with freckles and that she is "feeling [them] a lot" by posting a series of images of freckled models, including two that were taken by UK-based Photographer Don Mupasi.
You’d think that with as much industry experience as Tyra and being someone with as many close photographer friends as she, there would be a little more respect in the way of the importance of tagging and credits in the modern era. There’s clearly a bunch of other photographers who have gone uncredited in Banks’ freckle-image posting spree.
In what must be slight consolation, the story is beginning to go viral somewhat, resulting in the photography community rallying around Mupasi. The posts on Banks’ Instagram are awash with comments tagging the photographer’s handle, with many also making reference to the recent lawsuit involving Kylie Jenner and Makeup Artist Vlada Haggerty.
How would you handle having your images used without permission in front of an audience of millions? Would you be happy with the images being posted as long as you were credited?