Speedlights and similar flashes can be a wonderful way to bring high-quality lighting on location. However, adapting a small flash to take softboxes, gels, diffusers, and other modifiers can be a bit of a slog. By the time you bring everything you need you're back up to a sizable kit. For that reason, I don't usually bother with small flashes, preferring to go with my larger setup. That may be changing.
When we received the SMDV Flip at work, I was pretty skeptical. After all, a lot of modifiers come and go in the photography world and I've tried most of them. This one was different.
The Flip is a hybrid modifier, combining the utility of an S-Bracket, the versatility of a Mag Mod, and the diffusing power of an octabox. The result is an incredibly speedy tool to use on-location that may change the way you work.
In the accompanying video, I talk about how the Flip not only made me more likely to use small flashes but also why, dollar for dollar, this may be the best modifier out there for speedlights and similar flashes. There are two sizes, 20-inch and 24-inch, $139.95 and $159.95 respectively. You can get them with a standard S-Bracket, an A1 Bracket for Profoto, or a V1 Bracket for Godox circular speedlights. I used a Godox AD200 for the test shoot with it, and it didn't fail to impress. They also sell a $99 accessory kit with magnetic gels, a grid, a diffuser, and a gel holder.
After opening the Flip, the first thought that popped into my head was, "Why didn't I think of that?" It's so quick to set up and break down and folds down flat while not in use. I'd like to take it on a few more shoots to really put it through its paces, but I'm thoroughly impressed so far. I'd love to see a grid come out for the octabox, as well as maybe a 30 inch model for when I need just a bit more coverage.
The SMDV Flip is available here.