Paul C. Buff Announces LINK: An 800WS Portable Strobe

The past several years we’ve seen an amazing amount of new and portable lighting options in the photographic industry with breakout performers like Godox taking on the giants of the lighting world like Broncolor and Profoto. One of the biggest names in North America for lighting has been ominously silent but Paul C. Buff has finally responded and just released a new mid-tier performer that is sure to make many of Buff’s lighting fans excited for what’s coming next.

The new LINK 800 W/S flash unit is the newest kid on the block under the Paul C. Buff brand of lighting gear that crosses the divide between being an in-studio strobe and a portable flash that will help you light your subject in the harshest afternoon sun. 


  • 9 f-stop power variability (3.1 Ws to 800 Ws)
  • Adjustable in precise 1/10 f-stops
  • All-digital control from LCD display
  • Global plug-and-play from 100 to 240 VAC
  • Available Modes: ACTION, COLOR, HSS (up to 1/8000 sec.), TTL
  • Action stopping flash durations as short as 1/15400 sec. (t.1)
  • Color consistency +/- 100K at any power
  • Bright, adjustable 800W Equivalent Daylight-Balanced LED Modeling Lamp
  • Rubber diffusion dome cover
  • Connect with the new Buff app and take control of the light from your phone

The base price will be $895.95 with a kit option that includes a battery (for up to 250 full power flashes), charger, and a Canon or Nikon hub remote for $1195.95.

Paul C. Buff LINK 800 WS Flash Unit

Paul C. Buff LINK 800 WS Flash Unit

Paul C. Buff, Inc. has been producing lighting that has stood the test of time with some photographers still using their lighting up to four decades after they were purchased. It’s no wonder photographers still advocate so vocally for the brand and this additional competition in the lighting space will only be a boon for those using flash in their everyday work. 

Are you interested in picking up the LINK 800 WS strobe? If you've veered away from Paul C. Buff with the new innovations coming from the likes of Godox, Profoto, or Broncolor does this new strobe give you the push to venture back to the Paul C. Buff system of lighting?

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Benoit Pigeon's picture

HSS seem to be the trend rather than HS. Kind of weird in my view for a 800ws units. All those ttl units are HSS so it must be that the design force them to go that way.

Robert Nurse's picture

I went with HS lights and the whole world supported HSS.

Benoit Pigeon's picture

I did too invest in Hyper Sync and with no remorse. I know people who wish they could do HS but invested not knowing or understanding the difference.

Scott Hussey's picture

I'm still using one of my father's Buff lights from the 1980s as well as several Buff units I purchased in the 1990s. Build quality on the newer stuff hasn't measured up to the quality of those older units. But I'm excited to get my hands on a few of these. I've been tempted to replace everything I've got with profoto gear - but the price... oof.

Benoit Pigeon's picture

It all depends on what you do and how often you use the lights.

craig salmon's picture

I remember when REI was the "moderate priced" outdoor gear store, that was their marketing message.

$1,200 for a 800ws strobe that can only connect with one brand of camera??? I must be missing something

Benoit Pigeon's picture

Probably just for the hub remote. That unit should work with any camera brand.

Marketing Paul C. Buff's picture

Correct! The HUB remote, during the initial release, will be available for Canon and Nikon...with Sony and other brands (including Fuji) soon to follow.

Christian Berens's picture

Geez, they're about 3 years too late :\

I was a PCB loyalist for years but wanted HSS and went Godox, then Profoto, i feel i'm almost too invested to switch back, sorta sad.

marcgabor's picture

That modeling lamp is kind of a game changer for hybrid video / still shooting. I think more manufacturers should think about hybrid lights that can pump enough "cold" (LED) light through strobe modifiers that you can shoot video (especially since native ISO on some cameras is as high as 3200) and then use the strobes to freeze the action for stills without changing your lighting setup.

Marketing Paul C. Buff's picture

Thanks!! We thought so too. The fan is quiet as well. We have a video showing the continuous light for stills coming up this week, as long as a video showcasing the modeling light being used for an acoustic performance from a singer/songwriter.

Antonio Carrasco's picture

Agreed about the hybrid video/stills light! That would be a game changer

Tony Clark's picture

Better late than never, what is "800ws equivalent"?

Marketing Paul C. Buff's picture

Little bit of a typo on our part haha it's actually an 800w equivalent daylight-balanced modeling light. Our bad! Haha

Alexander Petrenko's picture

800w ? Is it strobe or video light?

Alexander Petrenko's picture

Do you have something like that but 100-200w and compact in pipeline?

I’ll be first in line for portrait work :)

Marketing Paul C. Buff's picture

Now that we've provided a unit that has all the bells and whistles, it will be much easier and faster for our team to scale back for future units.

Jim White's picture

I have several Einstein units. Will the cyber commander remote work with these units as well? Do the systems work together?

Marketing Paul C. Buff's picture

Yes! Our CyberSync system will work with the new LINK units. The only difference, it will not be able to perform HSS or TTL without the HUB remote. For any additional questions, please feel free to give our customer service team a call at 1-800-443-5542 (M-F from 9am-5pm CT).

Chase Wilson's picture

For better or worse, I'm heavily invested in the PCB system. So I'm happy to see after a decade they've come out with a new product that seems to hit all the marks that I envy in the Godox line. What's worse is that this light is priced about 2x of a semi-comparable Godox (ad600) - but not *really* offering 2x the capability. I've often heard it said that the PCB service is fantastic. And I've had nothing but good experiences with the service. And we the customer need to pay for the service - so on that level, I'm ok with a premium. However, I've had some real shit experiences with some features, and some whole products altogether. And since PCB Marketing seems to be all ears on this post, I figure a late Festivus celebration is better than none.

1. The Balcar mount is sketchy at best, and a safety hazard at worst. Boxes of any significant size will fall out - and have on many occasions (causing the modeling lamp to explode, and throw shrapnel in every direction - in the best of case the glass finds its way trapped inside the box; only melting the box and not my skin (again)). There needs to be a tightening or security knob. And even better would be to allow light-stand to mount to the balcar connection directly. This should help distribute the weight of a head and the box.

2. It looks like this new Link light has addressed the horrendous light-stand mount built into the einsteins and friends. Just give us a Baby wall plate style mount (or make it modular) and get out of the way.

3. The CyberCommander is an embarrassment. Every other manufacturer has a great remote and trigger system. The cyber commander doesn't compete with even the Yongnuo system is 100x the product for 1/8th the price. I own two pf these cyber commanders. One is a backup - because they're constantly malfunctioning. They're constantly breaking. They're constantly draining the batteries for no reason. They're constantly restarting themselves. I had to buy another unit so that I could constantly have one out in service (which has been great). But $250 for a light trigger system, another $250 for a backup and $75 for the required service, is too much much money. I could buy a profoto air remote, with all the reliability, and have money to spare. Maybe the Hub remote is a real solution.

The Link looks nice. I hope you used a standard mount like the V mount.

Marketing Paul C. Buff's picture

Hey Chase! We know that we are late to the HSS game and this new unit is our first venture into that realm. We also know that items, such as our Cyber Commander, can use a bit of an overhaul. While I'm sure you've heard it before from us, we are a small with that development times take longer.

While our price point for the LINK (and it’s additional add-ons) is higher than other products in our product line, it does come fairly close to that of Godox. The Godox AD600Pro is $899.00, with only the option to go battery power. Should you want to use AC, you need to purchase an adapter for $119. If you want to do HSS with the Godox, you must also purchase a remote for $69.00. Also, a replacement flashtube goes for about $100 (which is more than our flashtubes). Additionally, the LINK has more features including a broader and more powerful flash output, as well as an 800 watt equivalent LED modeling light that we have shot both video and stills with. And as you’ve stated, the added premium of our customer service including post-warranty repairs (which is not something Godox has).

The mount is the same to accommodate our current modifiers, however the mechanism and the fingers themselves have been tweaked to provide a tighter more substantial grip than that of the Einstein. Also, another feature to the LINK is the gel dome. It has replaced the pyrex dome that can be found on the Einstein and is held on with magnets as opposed to the clips found on the Einstein, which we know tend to be a bit finicky.

The HUB will be a great remote that will communicate directly with the LINK and the BUFF App that will be available for both iOS and Android. The App will grow over time but will allow for controlling the flash output and modeling lights directly from a user’s phone. More features, similar to that of what is found on the CyberCommander, will be integrated with a much more intuitive and user friendly interface.

We greatly value customer feedback, and always have. We try to make adjustments whenever we can to make things easier and more efficient for our customers.

The LINK is a step in a great direction for us as a company and for our customers. Having a single light that can be used for still photography and video is a great asset to photographers, and videographers, who are exploring new avenues and services that they can provide to their clients.

We really do appreciate the feedback and will be sure to share it with our engineers! We are all ears (and eyes haha) and have been for years, not just on Fstoppers but across a majority of platforms within the photo community. Appreciate you taking the time to share your thoughts! Happy belated Festivus!

jack zucker's picture

the cyber commander is great. Yes, it's not the easiest thing in the world to use but the functionality is fantastic. I agree the UI could be improved. I've owned a number of the Godox products and the new 600Pro is priced the same as this Buff Link flash unit so I'm not sure where the huge discrepancy in price you're talking about is coming from.

But honestly, I wish buff would create a module that would allow you to control your lights over bluetooth or wifi so you could do it from a phone app.

Ian Oliver's picture

I was a big fan of PCB (and knew Paul in his audio days). I thought I'd be a PCB person for life but there were a few things that combined to cause me to move on; I wanted strobes and speedlights of the same system, lack of an IOS app (easier to see without glasses and easier to use than the Cyber-commander), Balcor mount, and HSS. Lack of TTL was not an issue for me.

I've loved my Lightnings, Einsteins and DB's (except for the Balcor mount) and the color that they consistently produce. If others hadn't begun offering what I wanted I'd have stayed with Buff and I did keep waiting hoping to see something from Buff but I finally bit the bullet a few weeks ago.

Marketing Paul C. Buff's picture

Completely understand that you needed to do what was best for you! Thank you for choosing to use our gear when we had the features you needed at that time. All the best!!

Sean Moore's picture

Since Paul Buffs marketing seems to be doing a great job of replying to comments, I am extremely interested in who decided what photos go up on your "Light Modifiers in Use" page. The majority of those images are downright awful and are just a bad look from a marketing stand point.

Marketing Paul C. Buff's picture

You've got some really great images on your page as well. We aren't accepting submissions in exchange for gear at the moment, but if that changes we will be happy to reach out.

Marketing Paul C. Buff's picture

Wow! haha "Awful" is a pretty strong word. Appreciate the feedback though. The one image, "Victorian Beauty," that you have up on your profile here is really nice, though. Keep up the great work!

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