Cinema5D Takes a Look at the Development of the Fujifilm GFX 100

If there's one thing that the internet photography community loves to do, it's call gear manufacturers out for the various "bad" design choices they make. Fujifilm's new GFX 100 has certainly not been spared this. In this video, Cinema 5D heads over to the Fujifilm design labs to find out about the process of the design of their new flagship large (er-than-35mm) format camera. 

In all of its two-card-slot, 102 MP glory, the GFX 100 is sure to turn some heads and not just for the spec sheet. Many have criticized Fujifilm for their perceived "ugly design" after so many years of designing retro-styled bodies. Regardless of how you feel about the design from a personal standpoint, a lot goes into creating a camera like this. 

Inside that boxy shell is a 102 megapixel, back-side-illuminated, five-way-stabilized 44 x 33mm sensor. But two firsts wouldn't be enough for a release like this, so Fujifilm has added 4K 60p recording (check that) and plans to have pixel-shift technology implemented to allow for even larger images to be captured. Oh, did I mention phase-detect autofocus that covers the whole sensor that promises to double the autofocus speed of the previous GFX models? Take a look at the sub-ten-thousand USD price tag and you have quite a unique proposition in today's market. 

Somebody had to design and develop each piece of this, and those people are exactly who Cinema 5D talked to during the making of this video.

Dylan Goldby's picture

Dylan Goldby is an Aussie photographer living and working in South Korea. He shoots a mix of families, especially the adoptive community, and pre-weddings. His passions include travel, good food and drink, and time away from all things electronic.

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It's not how you use your camera, but how you look using it. The feel of it in the hand. The sound of the shutter. Putting a memory card in. The seductive process.

This is one of the most worth-your-time videos to understand how a new camera is developed . I hope FujiFilm will cause a disruption that brings others to bring the big format in a more affordable package so that the smaller studios can better compete, commercially.

I actually really want more medium format cameras on the market. Actually scratch that, I dont care that much about the size of the sensor, its the dimensions of the sensor I care about. 35mm sensor ratio is just to wide and short, it is not a versatile aspect ratio for many disciplines. 4x5 is a much better aspect ratio for almost all of my work.

I guess that's one of the reasons to get a high resolution sensor (especially a mirrorless one that can preview your aspect ratios). Being able to crop in and still have a high enough pixel count for large prints could be a real boon.

Indeed it is the main reason I like high MP count sensors.