Official Old Town Road Music Video Does Not Disappoint

I grew up on MTV and can remember the excitement surrounding newly premiered videos from bands I liked. Now, the place to see the new videos is YouTube, and the latest video of the hit song "Old Town Road" by Lil Nas X featuring Billy Ray Cyrus is a wonderful mix of cinema and culture.

Being the parent of two growing boys gives me the bonus of hearing about contemporary music that occasionally overlaps with my listening preferences. When my oldest son told me there was this country song I had to hear, let us just say I was skeptical. But upon hearing the first notes of the song and recognizing them as riffs from the Nine Inch Nails album Ghosts I-IV, I was intrigued.

The song is actually quite catchy, and when you see people doing the cowboy dance and playing the song on repeat with big smiles, you will want to find an oversized belt buckle and throw on a ten-gallon hat.

The music video, which was done by Calmatic, tells a story of a fast-riding cowboy and his long-haired sidekick who get pulled through a wormhole from the wild west to 2019. There are some notable cameos, a few laughs added in, and a number of very creatively captured shots. The music pauses at times to introduce the different scenes and offer some interaction of the characters. All of it was really well done. There is certainly some huge photography influence seen in the set design. The final scene with Lil Nas X is basically him posing with a senior citizen cowgirl like they are at a prom dance.

Oddly enough, the reason I recognized the Nine Inch Nails song was that I had chosen the same song as background to a sunset video I posted on YouTube. Trent Reznor, who basically is the band, released the entire album with a creative commons license of sorts that made it easy to add to any uploaded video right on YouTube. I thought this was a pretty strange coincidence that probably adds to my liking of the song.

I'm not much for keeping up on music videos these days, but was very happy to stumble upon this. I recommend you check it out! I can't wait to show the boys. And if you don't like it, no worries. Can't nobody tell me nothing.

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4 Comments

Jerome Brill's picture

- Done by Calmatic
- A number of very creatively captured shots
- Photography influence seen in the set design

Do you want to write more about these short aspects that you believe have something to do with a photography site? Examples of the influences you seen in the set design and a break down how and why they work and what we can learn from them? What creative shots do you think a were inspiring?

Pat Black's picture

I signed in just to upvote your comment, its like the author just wanted an excuse to get an seo back link to his youtube video

Crystal Johnson's picture

I love NIN. Trent's been know to mashup with all sorts of artists. Cinematically it's nice, the color grading is great... kinda wish there was more light on some parts but eh... If you like those cinematics, look up Colin Tilley.

Music videos tend to be very repetitive: here's the band doing crazy thing; here's the band doing other crazy things...etc.

When 'Thunder' (Imagine Dragons) came on as filler between TV programs about a year ago I wasn't really paying attention, but wound up with feeling of 'what the heck did I just watch' at the end. Not a typical music video. Lots of interesting details in the background. Interesting geometric constructs, great camera angles which worked well with the music which is essentially used as a human voice rhythm soundtrack. I shared it (first music video I've ever actually shared) with my grand daughter who does a lot of video editing as well as pen and ink illustration.

(at over 1B views, I guess I'm not the only one impressed)

Far beyond their other videos--this had to reflect the vision of the director/creator.