In a break from tradition, Pantone has announced not one but two colors of the year for 2021. Which did they choose?
It's that time of the year again when Pantone, the worldwide standard for color communication, has decided which color will be especially important for the coming year. With 2020 being full of so many unprecedented events, it comes as no surprise that Pantone has also decided to do things a little differently this year too. For 2021, PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating will both carry the label of color of the year.
I think the message of two independent colors that highlight how different elements can come together to support one another is a great tone (excuse the color pun) to start the new year. For us photographers, the announcement of two colors gives us twice as many opportunities to get creative than in previous years. I'm sure we will see plenty of people trying to combine these new colors with lighting and gels in interesting ways.
While many may think declaring a color of the year is just a marketing ploy by the company, Pantone does do their homework when it comes to trend analysis to work out what to choose. I personally think it's a good idea to know what colors are picked each year so you can decide if you want to embrace or run a mile from them. Art directors, designers, or commercial clients have always been impressed that I even knew there was a color of the year. I'm excited by today's announcement and will be looking at how I can work the new shades into my upcoming marketing material.
Will you be using any of the new colors of the year in 2021? We'd love to hear your thoughts in the comments below.
Lead image by Magda Ehlers, used under Creative Commons.