As the World Cup nears a close, FIFA has ordered broadcasters to stop zooming in on "hot women" in crowds at matches.
The word came from Federico Addiechi, FIFA's head of diversity, who said the organization was working to cut down on sexism at the World Cup, noting that they've warned broadcast services and will "take action against things that are wrong." Often called the "honey shot," it was likely invented by a US sports television director named Andy Sidaris, who said: "Once you've seen one huddle you've seen them all. So, you either look at the popcorn, the guys, or the ladies. The choice is clear to me."
The organization has been working on several areas regarding sexism during the 2018 World Cup, including revoking fan passes of those identified as "accosting" female fans and forcing them to leave the country. Other incidents include female reporters being touched or even kissed while broadcasting. Getty recently came under fire and issued a public apology for publishing a photo gallery of "the hottest fans at the World Cup," which consisted solely of women. Meanwhile, organizations like This Fan Girl are working to desexualize images of female fans and refocus attention on their passion for football.
Lead image by Pixabay user lcarissimi used under Creative Commons.