I've noticed a peculiar phenomenon lately that I don't quite understand. I'll be browsing someone's website or Instagram, and the piece of information they lead with is the gear they're shooting with. Why do photographers do this?
When speaking with other photographers, I think it's entirely normal to talk about gear. Some of us do it to understand how images were created, some of us do it to nerd out. I personally text every Nikon shooter at Fstoppers the same message every morning:
It's perfectly normal for people in an industry to talk shop with other people in the industry. It lets you keep up with trends, improve your knowledge, and just straight-up geek out. I love gear. I'll talk about it all day.
This is where it gets weird for me. I'll often be idly browsing Instagram or the web, and I'll come across a photographer's portfolio, and it lists their name, followed by a list of gear they're shooting with. I honestly don't particularly care; I'd much rather hear about you, what you shoot, or some other interesting blurb that connects me with your work. If I want to know about the gear on a specific shot, I'll ask.
It's even stranger for me when I see it on a website. An Instagram account is something I can see more as a showcase for some photographers. On the other hand, a website is your calling card for your business. When I see a list of gear on the "About the Artist" page instead of an honest paragraph or two that helps me connect with their work and get to know them, it turns me off to the photographer. People often judge and make decisions at lightning speed on the Internet, and any extraneous information can be detrimental.
And so, for clients, I imagine this effect is ten times worse. For them, they're likely reading a list of technical items they neither understand nor care about. An opportunity to connect with a client is missed. Sure, there are those that do care about the gear you use, namely commercial clients, but they typically know to ask that when they inquire about your services; and besides, I'm speaking more of the portrait and wedding photographer sites I've seen this on.
I personally think all the little details such as this add up to make a difference in how a client views you. What do you think? Am I being too sensitive here? Does a client really care one way or the other?