Do You List Your Photography and Video Gear Like a Resume?

Do You List Your Photography and Video Gear Like a Resume?

I've noticed a peculiar phenomenon lately that I don't quite understand. I'll be browsing someone's website or Instagram, and the piece of information they lead with is the gear they're shooting with. Why do photographers do this?

Amongst Photographers

When speaking with other photographers, I think it's entirely normal to talk about gear. Some of us do it to understand how images were created, some of us do it to nerd out. I personally text every Nikon shooter at Fstoppers the same message every morning:

It's perfectly normal for people in an industry to talk shop with other people in the industry. It lets you keep up with trends, improve your knowledge, and just straight-up geek out. I love gear. I'll talk about it all day.

For Clients

This is where it gets weird for me. I'll often be idly browsing Instagram or the web, and I'll come across a photographer's portfolio, and it lists their name, followed by a list of gear they're shooting with. I honestly don't particularly care; I'd much rather hear about you, what you shoot, or some other interesting blurb that connects me with your work. If I want to know about the gear on a specific shot, I'll ask.

It's even stranger for me when I see it on a website. An Instagram account is something I can see more as a showcase for some photographers. On the other hand, a website is your calling card for your business. When I see a list of gear on the "About the Artist" page instead of an honest paragraph or two that helps me connect with their work and get to know them, it turns me off to the photographer. People often judge and make decisions at lightning speed on the Internet, and any extraneous information can be detrimental.

And so, for clients, I imagine this effect is ten times worse. For them, they're likely reading a list of technical items they neither understand nor care about. An opportunity to connect with a client is missed. Sure, there are those that do care about the gear you use, namely commercial clients, but they typically know to ask that when they inquire about your services; and besides, I'm speaking more of the portrait and wedding photographer sites I've seen this on.

Conclusion

I personally think all the little details such as this add up to make a difference in how a client views you. What do you think? Am I being too sensitive here? Does a client really care one way or the other?

Alex Cooke's picture

Alex Cooke is a Cleveland-based portrait, events, and landscape photographer. He holds an M.S. in Applied Mathematics and a doctorate in Music Composition. He is also an avid equestrian.

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59 Comments
Previous comments

Damn. Knew I should have added the 85mm part. :P

Yep, we've been shooting at f/1.2 since 1978 ;)

<;) Hmmm! Canon produced about 19,000 copies of their 50mm f0.95 lens in the 1960s and 1970s. http://www.japancamerahunter.com/2012/01/the-incredible-canon-50mm-f0-95/
(please.. I have no intention to start a canon vs nikon vs anyone fanboy battle .. but f0.95 .. just sayin)

I have that beautiful same lens (bit softish at f1.2, but lovely bokeh!)

I have it listed on my Instagram because i got tired of people asking me what camera I use.

I agree. I love gear and talking about gear as much as the next guy, but your website isn't the place to list, brag about or show off your gear. In my opinion, your website should be dedicated to showcasing your work. Now, if you have a blog integrated into the website and like to discuss or show gear, that might be a better place to do it (Instagram is the same way).

Do you remember the time when NASA used your camera in space? Oh wait, that'll never happen, cause you're canon. <3

I don't see the point of this article! Sent from my i7-7600 Gigabyte quad core watercooled, overclocked watercooled SLI Titan-X 8GB RAM, 1TB M2 SSD Corsair, Screen balanced by eye one screen calibration typed under daylight balanced flourencent tubes, while sitting on my Herman Miller Aeron with recently calibrated gas lever.

I've never seen a need for it. Hire me for the images I make, not what I use to make them. I often rent gear for my shoots because lots of higher end stuff doesn't make sense to buy when I could rent.