Ten years from now, will you be the equivalent to what I refer to as film hipsters, fighting for an obsolete technology, or will you be a part of something that may be inevitable? Something that we all seem to refuse to talk about?
I’m sure I’ll catch a lot of l flack for this, but not taking this thought into consideration may just be the final nail in your professional coffin in the future. After receiving our new iPhones a few weeks back, my wife says to me while fooling around with the camera and its features, “This is awesome. Geez, if these cameras get any better or easier to use, I hope we still have a job.” I gave her a defensive look before chuckling and brushing her comment aside, but the thought stuck with me. To an extent, her comment raises a valid concern — one that we as photographers should be talking about.
Spare me the “we need to re-educate our clients” and “the cameras will never be better than a DSLR” spiel. First ask yourself, which technology has been advancing faster with a much larger consumer base? It may be a simple matter of demand that forces camera giants like Nikon or Canon to get into bed with an iconic giant such as Apple. What would happen if the camera technology used in phones caught up in terms of performance to DSLRs?
I’ve had this idea, which I’m sure would be terribly received, but let’s talk more about the elephant in the room. I’ve recently been tossing around the idea of creating a digital advertisement for a single “special edition” portrait session, sharing it online, booking the session, handling the payment for said portrait session, editing the images, and delivering them all via my iPhone 8 Plus. Terrible, right? The reality is, it’s completely possible and due to my experience as a professional photographer and tact when it comes to dealing with people, I’m almost positive whoever booked said portrait session would be entirely pleased with the images I delivered.
Oh man. What are things coming to? It’s time to ask yourself whether or not you’re going to be on the cutting edge of technology as things shift away from DSLRs or will you be a die-hard DSLR supporter until the end?