What 360-Degree Camera Makers Need to Learn From DSLR Manufacturers

What 360-Degree Camera Makers Need to Learn From DSLR Manufacturers

I love 360-degree video. I've spent a bit of time with a few different brands on the market. While there are many things I love about the medium, the actual cameras aren't one of them. I don’t rave about them the way I do about perhaps a Nikon DSLR or Fuji mirrorless. That's because the manufacturers of these 360-degree cameras aren't making it easy.

Forgetting the Basics

I'm not talking about a memory card. That ship has sailed with practically all manufacturers a long time ago, though it shouldn't have. How many new photographers are disappointed when they open the box and can't take pictures right away? Plenty.

Forgiving the lack of included memory cards, how about a way to charge the camera? Many manufacturers are forgoing the traditional chargers and instead simply supplying a USB cable, figuring that many will just plug the other end into a phone charger. But that really doesn't make sense when the same manufacturers expect you to use the phone to change the camera's settings. Unless you buy an extra charger, you're sharing one between devices and have effectively doubled your charging time. Samsung’s Gear 360, Ricoh’s Theta, and Garmin’s Virb 360 are all guilty of this sin of omission. Nikon’s KeyMission 360 includes a charger. It’s the one from a major camera manufacturer of course.

Incomplete Software Solutions

When the original Samsung Gear 360 came out, there was no support for iPhones or Macs. That's a good chunk of the 360-loving population.  When the 2017 version was released. When the 2017 version was released, the company added software for the Mac and iPhones. Perhaps they shouldn't have bothered; the software was clunky, at best and produced files that had stitchlines that moved. It felt as if you were sitting in a 360-degree bowl of Jell-O. The connection from the iPhone app was tenuous at best.

Garmin's software is even more egregious. The camera’s marketing claims 5.7K resolution from the camera. In the fine print, it's clear that the camera can only stitch 4K footage in-camera. That's still OK.

What's not OK is that Garmin’s software doesn't provide any way to stitch 5.7K footage from the camera. Nor does Garmin's website provide any information on how to do that. Its FAQ about the camera doesn't even touch the issue, instead offering a laughable list of answers to basic questions a that wouldn't even appease a high school newspaper reporter. Pretty unacceptable for a camera at the top of the consumer/prosumer spectrum at $749. If there's no way coming from Garmin to stitch 5.7K footage, would it hurt for them to make a guide on how to do it?

If Canon had released the 5D Mark IV and touted its Dual Pixel RAW capabilities to micro-adjust an image after shooting, it would be a real letdown to find out that there wasn't any software to do it in the box (or free online) or any instructions from the manufacturer on how to do this. But that's not the case. Canon offers Digital Photo Professional to owners to do just that. It may not be everyone's favorite editing software, but it's certainly an end-to-end tool that will help users get the most out of their raw files.

Garmin should take a page from Canon and get their software house in order, stat. GoPro has another month with its Fusion 360 camera, so let's hope they don’t follow the Garmin playbook on this point.

Integrated Batteries

This one's aimed squarely at Samsung. Generation 1 of the Gear 360 offered removable batteries. There's no reason a second generation camera should take a step backward, but it did in the 2017 model.

That’s a shame for a type of camera that is most definitely a battery hog. Removable batteries are 100 percent necessary to survive a day of shooting 360-video, and so the inability to replace the battery is a major step backward. There's a reason your Fuji X-T2 doesn't have a built-in battery. 360 cameras fare even worse than mirrorless when it comes to battery life.

Share Your Experiences

These are some of the ways I see that manufacturers of 360-degree cameras have a ways to go before they match the polish of traditional camera systems. Even if you throw more cash at the problem, such as investing $5,000 into a GoPro Omni setup, you’re introducing a different set of problems into the mix.

What do you think of the current state of 360-degree cameras? Where do you think they can improve?

Wasim Ahmad's picture

Wasim Ahmad is an assistant teaching professor teaching journalism at Quinnipiac University. He's worked at newspapers in Minnesota, Florida and upstate New York, and has previously taught multimedia journalism at Stony Brook University and Syracuse University. He's also worked as a technical specialist at Canon USA for Still/Cinema EOS cameras.

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What do you think of the GoPro Fusion? The demos I have seen are much better than any other 360 video I have viewed.


Unless you can point me to some better ones.

I hope they stitch in-camera at 5.2K or provide software to do so.

Didn't see anything about stitching in that video, but certainly a useful set of plugins.

Nikon 360 camera. Not very good...


I don't think any of these are acceptable....
No I don't work for GoPro....LOL

Sample 360 footage: Ricoh Theta S vs. Kodak Pixpro 360 vs. GoPro Hero4


Totally right but they are other brands that they have good batteries options. Such as https://www.insta360.com/product/insta360-pro and Zcam S1 and pro. About the incomplete software, i disagree with you, because you´ve got plenty of good solutions such as kolor autopano video or https://www.sgo.es/mistika-vr/, and other more expensive software, of course, they are not cheap and you have to pay them, but they are superb option. Today we´ve got quite a few prosumer software and they are included with the cameras such as Yi360 and insta360, Tetha V.

Maybe the future it´s a mixed between "tradicional video+360" http://liquidcinemavr.com . That would be the perfect solution for some products, but we will have to see how the market respond and which are the needs of it. Cheers and glad to read something about 360º video here.

They are making a few mistakes such as batteries life and other issues as bluetooth problems.

I know there's third party software available, but don't you think manufacturers should be responsible for at least giving us software to stitch if they're advertising 5.7K?

I would hope at the price of the Insta360 Pro and Zcam S1 that they would have some good battery ideas!

What i know it´s with Fusion you will have one at it´s good. The insta360º not the pro, has great stitching and theta, because they have their own system patented probably it´s the best one sttiching because the building. Of course manufacturers they are responsible but in gopro case, they have a whole division for that, that was KOLOR, now Kolor | gopro that was bought by them. Cheers.

Just to let you know, the VIRB 360 does now provide software to allow you to stitch in 5.7K.

See here: http://www.threesixtycameras.com/garmin-virb-360-updates-allows-camera-r...

I agree that Garmin essebtially relesed an unfinished product up to now though.

It’s a very recent update that wasn’t in their FAQ before. It seems to be there now, but Mac can only encode to 4K. Will try or PC and Mac versions and report back.