You might find today very interesting for Instagram. It seems like everyone on your feed is posting a hefty range of different photos telling you to "turn on notifications" on their feed. If you missed Andrew's regarding Instagram changes, check it out to find out the latest on how Instagram handles feeds. Changes will definitely be happening whether you like it or not. But is that something to worry about?
We all remember when YouTube and Vine switched to an algorithmic feed; everyone wanted you to switch on notifications. The exact same thing happened when Facebook became more selective with page posts. My feed is jammed with people asking me to turn on notifications for them.
The question is: should we even worry about the changes and losing Instagram likes? Instagram has been breathlessly updating their app and website for weeks now. They have added some great features, such as multiple accounts and web notifications. The changes could take place little by little. Instagram's awesome robots will put the best photos at the top of your feed. They might even show posts out of order, and if posts don't perform well, they will definitely not show as high on followers' feeds. It will be tough for brands and professionals that spent months of hard work increasing the number of followers they have. Soon, it will only be a fraction of this fan base seeing their posts. But this might be an ongoing fix since the robots have to study the rhythm of your likes and feeds. Instagram also tweeted this:
In all essence, Instagram is going to change no matter what, and it's becoming more like Facebook and less like Twitter. The algorithmic feed forces us to compete with each other. This is definitely a benefit for Instagram, especially when they're working on business tools that can offer users advertising spots on their feed for which you're bound to pay. Instead of panicking and thinking that you will lose a lot of likes on your future posts, you should be ready to adapt to the changes. As a photographer or creative, you should be utilizing the latest technology to obtain the best possible results for making your work to be visible. Writing articles and submitting press releases online have been traffic generators for quite some time, yet some photographers are not utilizing tried and true methods to obtain results for their followers and clients. Blogs or vlogs have become common among Internet businesses as a way of talking directly to customers, telling them news about projects, and giving better explanations of techniques and just about any other ideas they can come up with. There are new (and not so new) techniques that any wise creative person will be utilizing to generate likes for their photos. Here are a few that can help you keep your fan base alive and liking.
Try to get your images featured on famous Instagram accounts. Tagging them in your posts can help you gain followers as well.
Try to reach out to other companies that interest you and do some concept ideas for them. For example, I love working with EyeFi memory cards, so I posted this photo with a few Lego Stormtroopers and tagged the proper companies.
Placing a simple quote or just telling your audience your plan can keep your audience interested.
Lastly, the most important thing you can do to keep those followers and likes increasing on your posts is using hashtags. Hashtags are an easy way to categorize your photos with keywords. They even help you get discovered by other users, making your photos more likely to get viewed and liked. Using a lot of hashtags increases the likelihood that your photos will be viewed or even shared by others. But remember, Instagram limits the hashtags to 30 per post. Remember to use popular hashtags that correlate with your photos. Searching the list of trending hashtags can come in handy when planning your post. But keep in mind that using popular ones can also make your photo lost, since there're billions of users on Instagram.
Don't be discouraged, and don't feel like people will stop liking your posts. Remember: "The secret of change is to focus all of your energy not on fighting the old, but on building the new."