Cosmopolitan Magazine has released its July issues and they all have one thing in common; Katy Perry. She will be gracing the covers of all 62 international editions of the magazine making her the magazine's first ever global cover star. No doubt that this is a landmark achievement for Katy Perry but is it also a clever strategy to further cut costs by the magazine industry?
Fellow Fstoppers writer Keith Daigle recently wrote about the anniversary of the Chicago Sun Times axing it's entire staff of photojournalists. It is no secret that print media has been in decline as a whole and that online media is in boom. As such budget cuts and downsizing are to be expected. Though a few years ago it was reported that Cosmo circulation was increasing a midst a declining market perhaps this recent "global cover" move is a sign of budget cuts being taken by one of the Goliaths in the magazine industry. By referring to it as the "first ever global cover" I think it is safe to assume that Cosmo plans to release more of these.
I am left wondering whether the photographer was paid the equivalent of 62 commissions or if he was promised really great exposure.
New Zealand Cover:
[Via US Weekly]