I was very fortunate that this particular client allowed me quite a bit of freedom in creating this image which was used as a 5x3m billboard above her couture bridal store.
I shot this in my studio and while we were experimenting with the setup, I had the idea of lifting up her dress with some fine fishing wire on a rod to give the gown a bit of movement.
I made the large frame which was nailed to my set and then the murals added in post.
I ended up choosing this particular image because the fabric looked like it was being lifted and it inspired me to add the humming bird and ribbon in post and my client was ecstatic with the final result.
I used a 2m parabolic umbrella on a boom to give it a soft light.
Designer: Angela Marcuccio Bridal Couture
Model: Alexandra Pozzo
MUA: Chantal Humberstone
Hair: Deanne Leigh