You would have to be from Mars not to know who Peter Hurley is at this point. He was one of the first photographers to let Fstoppers into his studio, and together we produced the wildly popular The Art Behind The Headshot tutorial where he shares all of his secrets. Today Peter is publicly sharing perhaps his most important tip for making people look good in front of your camera, and it is appropriately named "squinching."
A typical "Hurleyism", Squinching is a made up word for something Peter has been trying to explain for years. Peter argues that when people have wide eyes they look vulnerable, scared, fearful, and overall uncertain. Those qualities usually do not work well for headshots which typically need to portray confidence, approachability, mystery, and intrigue. For Peter's actor clients, they only have one chance to show off their personality to a casting agent, so they need to look their best. And what Peter has found is people look their best with a slight bit of squint in their eyes. The results are pretty amazing.
As you can see, Peter has taken each of his clients from an uncomfortable state in front of his camera to an ultra suave, cool looking demeanor. Now you might be saying that this technique is obvious but the bad news is most of your clients have never heard of this technique. What is even worse is you are going to get really bad results if you simply tell them to squint. The good news, however, is if you can teach your clients the Squinch, you will drastically improve the overall vibe your clients are giving the camera instantly!. And don't think this technique only works for actors; I've been using this technique for everyone who finds themselves in front of my camera. That means brides, friends, models, families, musicians, and....well everyone!
If you enjoyed this tip, check out Peter's first viral video below where he talks about creating stronger jawlines in your work. Nothing is worse than having a double chin and Peter shows you exactly how you can get rid of that in 90% of your clients.
If you want to learn every technique from Peter Hurley in person, Peter will be teaching at our first ever 2014 Fstoppers Workshop hosted at the Atlantis resort in the Bahamas. Check out Peter's full class schedule here and watch the video below to see other learning opportunities in paradise!