Theft is becoming an even larger concern as of late, with videos of lenses being stolen right under the nose of their owners. Certainly, we've seen websites before that look to help put an end to camera equipment theft, and while they work from time to time, they still have some major fatal flaws. LensTag looks to put an end to that, with a new concept on how to track your camera equipment.
Created by Google engineer Trevor Sehrer, and already backed by LensRentals and BorrowLenses, Lenstag is a registry used for all camera equipment, making the possibility to report something stolen quick and easy. By using this registry, you’re able to check to see if a lens is stolen with ease, making the stolen gear much harder to sell (assuming everyones morals are in check).
But the concept goes much beyond just entering in a serial number to prove you own the gear. To prevent spamming of the system, making it virtually useless, the website requests that you also submit a picture of the lens, with the serial number in focus. An employee on the other end will then go through, verify photos, and mark it as ‘Verified’ in your registry.
Transferring your gear is easy as well. Assuming they have a free account on the website, you can transfer gear to the respected new owner by simply entering in their email address in the Transfer Gear dialog. This makes for easy transferring, and keeps your gear list accurate.
If you do have the unfortunate event of having to report gear stolen, you can with the Report Stolen Gear dialog. By marking your gear stolen, the stolen listing will be placed in Google searches, allowing people to see that it is in fact stolen gear by doing a simple search of the serial number. This will make checking the legitimacy of craigslist and eBay sales easy and painless.
Sehrer hopes to eventually adapt this system into police databases, and become a standard for pawnshops who have plenty of stolen gear sent to them for quick sales. By pushing this system into the popular public, hopefully camera gear will no longer be a target for thieves.