Taking great pictures doesn’t mean you will succeed in the business of photography. In fact, some of the best photographers I know struggle with creating a profitable business. Some don’t understand the basics of business like analyzing the competition, pricing themselves correctly, and creating a distinct style and brand. Some have difficulty with client meetings, asking for what they’re worth, and actually understanding how to close a sale without being pushy. Others don’t have a sound marketing strategy to grow their web presence and create sustainable lead generation funnels.
If any of that describes your situation, then this course was designed for you.
The Photography Business Plan | Photography Business 101
Runtime: 6 Hours 11 Minutes
Being a photographer is 10% taking pictures and 90% everything else, including accounting, legal, marketing, sales, scheduling, and more.
Without a solid foundation, structure, and system, operating a successful business is difficult.
See the key concepts below:
- Create a Sound Business Plan for Success
- Set Up the Right Goals for Your Business
- Establish Your Target Client Persona
- Analyze the Market and Your Competition
- Protect Yourself With Contracts and Insurance
- Runtime: 6 Hours 11 Minutes
Photography Pricing And Product Design | Photography Business 201
Runtime: 8 Hours 21 Minutes
In workshop two, we help you create products and experiences designed to sell. Your product is much more than just your photos. Your product encompasses the entire client experience, from the first phone call to the product delivery. We also teach you how to utilize pricing psychology to create desirable and profitable packages.
See the key concepts below:
- Create Products and Experiences Designed to Sell
- Learn How to Create Profitable Packages
- Utilize Our Pricing Calculator
- Master Pricing Psychology
- Perfect Your Product (the Client Experience)
- Runtime: 8 Hours 21 Minutes
Marketing And SEO For Photographers | Photography Business 301
Runtime: 8 Hours 54 Minutes
In workshop three, we want to help you build a lead generating machine. Learn our four-pronged approach to lead generation that includes organic SEO, social media, directories, and networking. Increase your Google rankings, master social media for photographers, and more in this workshop.
See the key concepts below:
- Learn Our Four-Pronged Approach to Lead Generation
- Increase Your Google Rankings
- Master Social Media for Photographers
- Create Free, Sustainable Lead Generation Funnels
- Runtime: 8 Hours 54 Minutes
How To Book Photography Clients | Photography Business 401
Runtime: 8 Hours 54 Minutes
In workshop four, let’s increase your leads and create a steady stream of high-quality traffic to your site. Learn our four-pronged approach to lead generation, increase your Google rankings, master social media for photographers, and more.
See the key concepts below:
- Master The Art Of Sales and Booking
- Build the relationship with perfect E-Mails
- Succeed with In-Person Meetings
- Establish trust during Initial Phone Calls
- Runtime: 8 Hours 21 Minutes
