Articles written by Nicole York

“Do what you love, and you’ll never work a day in your life.” What an inspiring, hopeful idea. Unfortunately, it’s not always true. According to this article on USA Today, only about 20 percent of businesses last past their first year, and even less survive past the five-year mark. So, what happens when someone falls in love with photography and thinks to themselves, I should start a business? The answer is: a lot of stuff that is not related to photography and, sometimes, the death of a passion.

Work-life balance is like a unicorn: no one knows whether it really exists, but vague hope persists. Balance is particularly difficult for entrepreneurs because we wear so many hats. More often than not, work-life balance is like a seesaw, with life on one end and work at the other. One side is always either up or down, and time spent in the middle is fleeting. The seesaw will never be completely balanced, but there are ways to maximize the time spent in the middle. These seven tips will give you a start.

Strobist. Natural light shooter. These words are at two opposite ends of the spectrum of photographer that seem like they're always a hair's breadth away from starting a photographic civil war, both sides preaching their philosophy as if deviation is blasphemy. One side is derided as being "afraid of learning to use flash" and the other side is jeered at for creating "flashy," "fake," or "contrived" images. Both sides seem immovable in their adherence to their preferred light source. Despite this disagreement, a popular saying in photography is, "light is light." So which is it? Is one better and the other worse, are they just preferences or are both sides cutting themselves short?

According to No Kid Hungry, one in six American children don't get the food they need. Because of the relative wealth of First World nations, childhood hunger in places like America often get overlooked. In an effort to raise awareness, viral photography sensation, Benjamin Von Wong, decided to forgo the traditional route of portraits of sad-eyed children and, instead, created something a bit more share-worthy.

Getting clients is one of the most difficult parts of being in business. Unfortunately, marketing knowledge doesn't just appear once you have your license in your hands. As a result, many of us look at what our competitors are doing and try something similar, never realizing that there is a good chance that our competitors are also operating from a place of marketing ignorance. One of the most common marketing mistakes I've seen is photographers spending too much time talking about themselves, and not enough time talking to their clients. This means many photographers are shooting themselves in the foot by making their landing pages self-centered, rather than client centered, and they may be losing out on business because of it.

Postproduction is often so integral to a photographer's style that many photographers wouldn't dream of allowing their raw files to be seen by clients because they feel that their editing process is what makes the photo look like "their work." While I find postproduction just as important as any photographer, the unfortunate truth is that spending too much time in Lightroom or Photoshop might actually be damaging your business.

Makeup artists are an invaluable part of the creative team for many photographers. In fact, there are certain genres of photography that rely so heavily on makeup artists that we simply couldn't work without them. Unfortunately, there seems to be a few serious problems cropping up between makeup artists and photographers.

Whether you're shooting for a client or just creating something for your portfolio, working with a team of people can be one of the most difficult and intricate parts of the job. Don't worry, because there is a simple piece of paper that can make your life a whole lot easier; it's called a Call Sheet, and I'm going to tell you why you need one.

You can't work in the photography industry for any length of time without developing a few pet peeves; it's only natural. Surround yourself with anything for 8-12 hours per day, and a few things are bound to get on your nerves. So, what is it that drives photographers up the wall? A lot, it seems. A few brave photographers and other industry professionals shared what makes them crazy. Is your personal pet peeve on this list?