It is well known that if your client can hold the photograph, whether in an album or print, they are more likely to purchase it. They can feel it in a much more intimate way than just being on a computer screen. This idea was the very reason one photographer decided to step away from the traditional museum curation and create a pocket version that can be in the hands of art lovers everywhere.
Articles written by Jennifer Tallerico
In a saturated market of incoming photographers each holiday or tax season, it is easy to get discouraged when you are trying to get paid clients in the door. When we think of photography sessions we generally tend to lean on the idea of photographing only people in portraits. Families, boudoir, fashion, and even underwater sessions. With so many other creative ways out there to get paid why not tap into another resource for marketing?
Working with clients on a day-to-day basis, it can be very easy to fall into a creative rut, using the same go-to posing, styling, and scenery for the simple reason we know what will sell during a client viewing appointment. For the business aspect, this is very efficient when selling images. For the artist, many feel the need for something more by pushing the creative limits. A little adventure is all it may take to get geared back up and into the creative mindset.
In the digital world it may almost seem as though selling albums or wall art would be a thing of the past. The majority of clients will want to post their session to social media and go about their day. As photographers, it is up to us to educate the client about the importance of having a physical piece of art as well as the right type of art for their home.
A thick blanket of white covers falling tree limbs in a beautiful landscape just calling for you to shoot your outdoor session. Navigating the labyrinth of paths to get the perfect scene is obtainable with a few from fellow photographers. Last week we discussed how to prepare for shoots in the desert and now we go to the opposite side of the spectrum with a winter wonderland shoot in the snow. A few suggestions will help the safety of your clients as well as getting those killer shots.
Last week photographers from around the world came together for the annual WPPI conference in Las Vegas. It is common to hear many photographers talk about their plans to hit the desert for incredible landscapes or portrait sessions in between classes and workshops. A few tips from pro boudoir photographers can help you the next time you are able to take the trip.
Being connected to your devices may not always be practical for editing, especially when traveling. Smart previews can help you edit on the go but also free up your storage as well. With the WPPI conference fast approaching this is the best time to create your previews and let your external hard drives stay put at the house.
Photographing behind the scenes at any large power producing area can be difficult not only to obtain entry but also to capture the massive scale to do the area justice. The areas are normally bustling with workers, smoke from the machines, and dust from the ground. Traveling to these destinations, however, will help show the world just what goes on behind that power that they use daily.
Workflow can be a make or break situation in how your business is run. Spending all your time with file naming, culling, or unproductive backup techniques can create not only time constraints but also a negative relationship with your images after your shoot. Following some quick and easy workflow tips will get you back on track and more importantly back to shooting.
Blogging has been an excellent way to boost your SEO and maintain the attention of your clients. It shows off your brand, your images and your writing. However have you thought about how blogging can hurt your business if you lack consistency? If you have been stumped with new ideas on what to write about simply ask your clients to write for you.
The announcement of the unmanned aerial program by New York Governor Andrew M. Cuomo states that drones will be used to support law enforcement on disaster response and traffic safety. This aerial program will be used to assist law enforcement and become more cost effective over police helicopters and planes.
Ever have one of those shoots that seems to never go as planned? Ever have fail after fail but you have to maintain your focus just for the client? This can happen with underwater sessions in a matter of minutes. When you are dealing with something as beautiful but chaotic as water, knowing you have the tools to fix the issues will help regain your sanity.
Marketing yourself as a photographer can not only be time consuming but a drain on your creativity. The time that is scheduled for marketing could be going towards more sessions or creative projects. The benefits of having a team of brand ambassadors will get you booked months ahead and get you back behind the camera.
The art in hands placement has been a tough subject for many photographers. Letting the client rest a hand rarely ends in an image filled with emotion or story. Knowing the simple techniques behind how to guide your client in where to place the hand, how to move them during the session, and how to convey emotion through the soft touch of the hand will take your session to a new level.
Personal photography projects generally are meant to pull the photographer out of a creative rut or to work on a piece that draws the artist away from the boredom that can occur from shooting the same work over and over. For Sophie Palmier it was about shooting boredom itself in a new way.
The only times my strobes see the light of day is when they are facing down onto the surface of the water from poolside for my underwater work. In the studio, the amount of natural light that fills the space has created a look and signature feel to my images. However, I started to wonder if I was just taking advantage of this light and not truly challenging myself to the work that can be created using a strobe light.
Many times clients have asked to have the shower scene added to their boudoir sessions. For many photographers this may seem impossible to accomplish if they lack a shower, or the space is too small to accommodate. So I asked a few fellow photographers to give some examples of their shower scenes and techniques to show how this can be accomplished regardless of space or an actual running shower.
Ever wonder what happens during a boudoir photography retreat that is aimed to educate those to be the best in the business? The top photographers are the best for the fact that they never stop developing themselves on their craft. Attending workshops, retreats, and conferences are part of how you started out so why stop now?
Using new creative techniques for your wedding clients is the best way to stand out from the crowd. While this technique is not considered new by any means, it might be the kicker that sets you apart from the others on your prospective brides' list of photographers.