Some artists have dreamed about having their work on display in art galleries since they were young. Others dream of the fame it will bring the moment the doors extend on opening night. There are few inbetween that know the true reality that one does not always follow the other. So how do you know if having your art in a gallery is the right step for you?
Articles written by Jennifer Tallerico
Now that the holidays are over, there will be an influx of photographers on the scene testing out their new DSLRs hoping to put their own creativity out into the world. As seasoned photographers, we know that it cannot stop at the shutter click for our clients so that is where vendors and products come into play. There are many options in this industry to chose from, whether it be flash drives, custom packaging, or even financial software. So where do you begin?
Unless you have a stash of cash just waiting for that moment you start filling your studio with furniture, most likely you have been at the bottom of the budget. Pinteresting your way through DIYs on old furniture, Craigslist, or even flea market finds will be how the majority start their collection of studio furniture. So how can you take something that was left for trash and incorporate it into your high-end luxury vision?
At the end of each year there is is always the hustle mindset of pushing harder for the upcoming business actions. More bookings, solid client interactions, and in many cases the push to top the previous years' finances. So how does one start off the new year with client bookings already on the calendar? By simply not forgetting those who booked you the previous year.
About ten years ago I was buying a new vehicle. I went to three different dealerships. All three sales personnel had very different approaches in their technique for sealing the deal. While I was not a sales person myself at the time (life prior to being a photographer), I understood the behavior. This is the same in the photography business, and there is so much to learn from all three approaches as to why you may or may not be gaining clients from inquiries.
Annie Leibovitz is well known for her group shots that have a high fashion aesthetic. The posing, lighting, and color toning are signatures to her images. While most photographers may not be shooting for Vanity Fair, learning how to create the staging and composites for family sessions can give you the leg up on wowing your clients.
Boudoir photography at its core is more about the experience the client feels than the reward of the album or other products. When the client steps foot in the door, they have already committed to a life changing event that he or she will be relying on the professional to create for them. One photographer is choosing to create an experience for her clients on a deeper psychological level that is proving to create not only a higher trust but also a connection for loyal returning clients.
During the holiday season many find themselves looking for ways to help out in their own local areas. The Professional Photographers of America (PPA) Charities are making it possible for photographers to do it on a global level while simultaneously raising money for charities.
A major concern I hear from boudoir photographers is the lack of a formal studio space for shooting. While I do have a downtown studio in a historic area of Palatka, Florida, if I am traveling there is not always that option of finding a shared area. Understanding how to create your own studio space in hotels, vacation homes, or Airbnbs can bring your boudoir business front and center to potential clients.
Jaana and Lorenzö of the studio Cahute have put a spin on the digital age of instant viewing by taking a step back into the past with a classic process of portraits on paper. They created a market for themselves that is so micro-niched they have yet to find another studio specializing solely in this process.
After changing careers from 12 years in the scientific field into the photography industry, I often wondered about merging the two together; science and art. I started shooting underwater photography a few years back in hopes of bringing a new light on the waters with my background. So when I came across the work of Christine Beggs and Brett Stanley I was intrigued to learn about their collaborations. They have created a way to bring critical issues of the oceans to light with their underwater art work.
Boudoir photography is not a modern concept nor is the evolution of its ever changing look. Throughout history there has been a desire to paint or photograph the human form. As the genre moves forward from early Renaissance painters, the works of Aurther Allen in the 1920s, to today with the modern day version of bodyscaping, there has been and will always be a fine line of the differences of how people view the boudoir art form.
Color plays a large role in the way we view an image. It can convey emotion, evoke a response, and set the mood. Understanding the basics behind how to use color in your images will assist in creating your signature look. Color can play a role in all the senses making sure your viewers feel the story behind the capture.
One of the biggest challenges I hear from new boudoir photographers is how to move successfully and fluidly from one pose to the next during a session. Posing should not be stiff and rigid, or the end result will reflect the forced feeling. The last portion of all my boudoir sessions is on the floor. Quite frankly, that is where all the upsale images come from by maximizing the use of one pose into multiple selections.
As large as the photography community is in a whole, it seems small and intimate when a crisis attacks one of our own. We have seen photographers unite and rally when another is hit with tragedy. However the way one couple decided to deal with the crisis themselves leads to a whole new way of thinking for personal projects and photography shoots.
Spending countless hours on your client's gallery to present to them during the reveal means nothing if you cannot show them options to display. Creating the right line that works with your studio and brand to present to the client will increase sales, as well as referrals from that client. It is all about the workflow and how smoothly the process is during your sales session. (Codes for free gift at the end!)
Lightroom is sometimes underutilized during post-production and IPS (in-person sales) during a boudoir reveal. Here are some tricks to increase the speed of your IPS sessions in order to move fluidly through the sales process and increase the number of clients who upgrade to your next collection.
Often, I get asked how a shot was done underwater due to the objects that are with the client. Recently, I started using GoPros to obtain behind the scenes footage to help better explain positioning and lighting on various sessions. "The Archer" was one image that caused most people to ask: "Did she really shoot the arrow at you?"
Our clients often hear many terms such as "megapixels," "dpi," or "resolution" and wonder what the difference is between them. As photographers, it is our job to educate them on such terms in order to lessen the confusion when they are asking for certain sizes. However, if we do not understand not only the complexity but also the simplicity of what we are talking about, do we truly understand it at all?