John Ricard's picture
Average rating:
3.5 out of 5 3.5
John Ricard
New York City, NY
Menu

Articles written by John Ricard

Understanding Adobe's Vision for Generative AI
6
by

Adobe Max is a three-day conference in Los Angeles, CA attended by designers, illustrators, photographers, and social media content creators. Attendees can watch presentations by Adobe representatives and attend educational sessions given by independent creators. This year, Generative AI was mentioned in many presentations. This feature is implemented in unique ways across the programs that make up Adobe’s Creative Cloud, and it often feels to the user that they have more effective communication with programs that have AI enhancement.

Adobe Updates Its AI Technology Across the Creative Cloud Suite
2
by

At this year’s Adobe Max conference for creative and design professionals in Los Angeles, CA, the focus was on using AI technology to enhance creativity. As Shantanu Narayen, CEO of Adobe Systems, stated, people are creating more than ever before, and it is Adobe’s intention to use AI to allow creators to become both more creative and more productive.

Adobe Plans to Make You Pay for Photoshop's AI Features, Even if You Have a Subscription
43
by

Photoshop's Generative Fill is possibly the single most talked about addition in the history of the program. This AI-powered feature allows users to add elements to a photograph not present in the original capture. Many creators love the feature. But that may be about to change due to a recently announced change in Adobe's pricing structure.

What Happened to Photo Credits?
26
by

Back in my college days, when I first started taking photographs, I pursued magazine photography because I loved seeing my name printed in the magazine. Often, I wasn’t being paid for my services and the photo credit was payment enough for me. When I incorporated my business some 20+ years ago, I named my company "photo: John Ricard, LLC" because it resembled a photo credit.

Insight From the Second Creativity Conference in NYC
2
by

There are some who believe creativity is a gift given to only a handful of people. Those of us who regularly engage in the practice of making art understand that we all have the ability to create something that has never existed before. It is common for us to struggle in our search for inspiration, and self-doubt can be a powerful enemy. A new organization may be of assistance to those who chose to engage in this struggle.

How Much Do You Value the Process of Creating Images?
12
by

Each week it seems, a new camera is released. And with every new release is the lure of new features promising to make the already easy image-making process even easier. This raises the question, do the benefits of easily creating images outweigh the potential benefits we might gain from taking a more challenging approach?

Understanding Fine Art Photography With Leigh Schneider
3
by

As photographers, we often find ourselves at exciting places such as concerts, parties, and sporting events. Many photographers spend hours of their day working with other people. It is common to see photographers interacting with people and asking the people they are photographing to move a bit to the left or to position their hands differently. On the surface, it might seem that photographers are extroverts who love being out and about.

3 Portrait Lighting Setups Using 2 Lights
2
by

Tutorials on using a 1-light setup for portrait photography are commonplace, and rightly so. There are several ways that a single light source can be positioned to create flattering lighting on a subject. You might think that switching to a 2-light setup would be twice as complicated. This isn’t the case. There are several 2-light arrangements that are easy to understand and quick to set up. Using 2 lights can make it easy for you to transition between a clean headshot and a dramatic portrait.

5 Photographs You Need to Get When You Photograph Basketball
4
by

It takes years of practice to become good at sports photography. Basketball, for example, is fast-paced, with frequent turnovers. When covering a game, you need to be attentive to all of the action happening on the court. But even if you photograph all of the crucial plays, something may be missing from your coverage. This article will help you understand the variety of potential shots at a basketball game and what you need to do to ensure that you capture them properly.

Why You Need to Add Male Boudoir Sessions to Your Photography Business
5
by

The term "boudoir photography" brings to mind scenes along the lines of a woman dressed in lingerie, standing near a window, adjusting her attire. Perhaps we imagine a woman who is partially nude lying on a bed. However, this interpretation of boudoir photography does not have to be the only way this genre is defined. If you are willing to step out of your comfort zone and expand your interpretation of what a boudoir session looks like, you may be able to dramatically increase your clientele and sales.

Why You Should Consider Doing Public Work Instead of Pursuing Client Work
0
by

It is the dream of many amateur photographers to be hired for celebrity photo shoots and high-status advertising gigs. What could be more exciting than photographing a famous singer in a large photo studio with stylists, digital techs, and assistants at your beck and call? Imagine how great it would be to see your photographs published on a magazine or album cover. Best of all, commercial jobs can pay well over $10,000 for a single day of work. Surely this is better than just photographing ordinary folk, right? Maybe not.

Photo Projects You Should Consider for 2023
5
by

A new year brings thoughts of new beginnings and new opportunities. Resolutions are common this time of year. You undoubtedly have plans to join a gym this year, but why not also make a goal of working on a new photo project? There are several projects you might consider undertaking in 2023, ranging from those that require you to create something original each day to those that will be successful with a less frequent contribution on your part.

How One Photographer Used Continuous Lighting to Photograph Actress Vivica A. Fox
1
by

There are several timeless photography debates that are fun to engage in but will probably never be resolved to everyone’s satisfaction. There’s film versus digital, zoom lenses versus primes, small compact minimalistic camera versus fully featured monster-sized pro camera, and of course, continuous lighting versus strobe lighting. This article will not seek to determine whether strobes or constant lights are better for portraiture, but we will take a deep dive into how one photographer used continuous lighting on a recent celebrity shoot.

3 Reasons Why Continuous Lighting Is a Good Choice for Portraiture
53
by

For decades, color slide film was the industry standard for commercial and editorial work, and the speed of the film was typically 64 or 100. It was standard practice for a portrait photographer to use a high-powered strobe to illuminate the subject. Today, a digital camera can produce clean images at high ISO settings and allows the photographer to forgo strobes and instead illuminate the subject using lower-power continuous light units.

7 Things You Need to Get Started in Portrait Photography
7
by

Each week, we are assaulted with an endless barrage of new photography-related products promising to make us better photographers. For a beginning shooter, this must be overwhelming. If someone asked you for a short list of essential items necessary for the specific genre of photography that you partake in, what would those items be?

Which of These Two Methods of Street Photography Is Best?
11
by

Depending on your perspective, street photography is either one of the easiest or most difficult types of photography one might pursue. The barrier to entry is low, with a small camera and fixed lens being all you need to get started shooting. Just step outside your door and capture what is happening on the street in your town ,and you are a street photographer. The problem is, although it is simple to get started in street photography, it is not easy to create compelling imagery.

The Essentials You Need To Start a Photography YouTube Channel
2
by

Starting a YouTube channel is something you might consider whether you take photographs for profit or fun. A successful channel can offer benefits in the form of payments for viewership and sponsorship opportunities. A less successful channel can help a photographer build an audience and create a community in which to share their passion for photography.

Should You Devote Your Time and Money Into Creating a Spec Ad?
10
by

The issue of whether or not photographers should work for free is a polarizing one. Some of us feel we should not haul thousands of dollars worth of lighting and camera gear to a location and spend a full day shooting just to gain a reward that comes in the form of intangible exposure. Others feel doing regular collaborations with like-minded peers to produce new work is valuable in nurturing a photographer’s creative process.

Would You Fall for This Suspicious Photography Assignment?
9
by

Photography scams are something that we all need to be on guard against. These scams often come our way in the form of poorly worded emails that we instantly delete. Atlanta wedding photographers Jaimie Dee and her husband Kyle were recently targeted by a rather elaborate variation of a classic photography scam. Fortunately, they didn’t fall for the con. How might you fare if you were targeted by the scam detailed below?