Articles written by Alex Cooke
Photography is a business largely built on referrals, word of mouth and reputation. How you present yourself to others and take advantage of chance opportunities can make or break your career. Are you presenting the best possible version of yourself to clients and fellow photographers?
I'm not one to get caught up in hype. The camera world is constantly inundated with new, interesting products and technologies, many of which scream of excitement before their release, but arrive with nary a whimper. The Sony a7RII is a rare product that has caught my attention before its release.
Don't worry, this isn't a geometry lesson. The exposure triangle is a common way of associating the three variables that determine the exposure of a photograph: aperture, shutter speed, and ISO. One must balance all three of these to achieve a desired result, an adjustment of one requiring adjustments of at least one of the others. They do not only affect exposure, but are also the largest determiners of the global appearance of an image; thus, their mastery is absolutely crucial both for technique and composition.