Articles written by Alex Cooke
Since 2012, many have considered the Canon 5D Mark III to be the proverbial workhorse of the photography industry. It's a great all-around camera. It's not perfect, though. It's also three-and-a-half years old. In the meantime, manufacturers like Sony and Fujifilm have vaulted ahead in the innovation game. This is Canon's chance to take back the spotlight.
Up until a few years ago, if you purchased a quality lens you could be sure that with proper care it would continue to perform well even as you upgraded your body in the future. After all, bodies decay and glass lasts. However, with the sudden influx of high-resolution cameras and the seeming resurgence of the megapixel war, some are asking: “Can lenses keep up?”
Photography is a business largely built on referrals, word of mouth and reputation. How you present yourself to others and take advantage of chance opportunities can make or break your career. Are you presenting the best possible version of yourself to clients and fellow photographers?
I'm not one to get caught up in hype. The camera world is constantly inundated with new, interesting products and technologies, many of which scream of excitement before their release, but arrive with nary a whimper. The Sony a7RII is a rare product that has caught my attention before its release.