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Alex Cooke
Cleveland, OH

Articles written by Alex Cooke

Know Your Ceiling: A Crucial Pricing Technique

One of the most difficult yet critical questions for aspiring photography pros is: how do you set your prices the right way? While many have methods based on costs, time, or arbitrary tiers, this great video tutorial outlines a market-driven approach rooted in financial sustainability.

The Story Behind the Photo Everyone Knows

It is a photo almost everyone knows, but do you know the story of where the iconic Windows XP wallpaper, "Bliss," came from? This fantastic video takes a deep dive into the story behind what is arguably the world's most-seen image.

How to Create This Dramatic Hard Light Portrait

While many photographers shy away from hard light, thinking it is unflattering, portraits can benefit from judicious application of hard shadows and contrast. This excellent video tutorial will show you how to use hard light to create a dramatic and dynamic portrait.

A Review of the Tamron 17-50mm f/4 Di III VXD Lens

Tamron has become one of the industry's favorite brands, creating a range of lenses that offer impressive performance and image quality at highly competitive prices. One such lens is the 17-50mm f/4 Di III VXD, which offers very practical capabilities that make it a nice option for landscape and architectural photographers. This great video review takes a look at the sort of performance and image quality you can expect from it in practice.

One of the Most Common Mistakes Photographers Make With Artificial Lighting

When it comes to artificial lighting, while technical skills are critical, even more important is learning to light scenes in service of the narrative rather than conspicuous lighting for its own sake. This great video demonstrates that concept and offers five useful steps to put you on the path to success.

Don't Miss This Beast of a Camera

Released between 1987 and 2007, the GX680 is most well known for its sheer size and weight. It lives up to its "beast" reputation, with many photographers feeling it was far too large to use outside of a controlled studio environment. However, as demonstrated in this video, the GX680 can in fact be used in the field for select applications like landscape photography.

The Power of Photography to Cultivate Empathy and Create Shared Humanity

In an increasingly polarized world, one of photography’s most profound strengths is its ability to cultivate empathy and compassion across cultures. At its best, photography can transport us into unfamiliar environments, activities, and viewpoints. It reveals the humanity in people whose lives and backgrounds differ vastly from our own. Photography has a transcendent way of building understanding and sympathy by showing us new perspectives.

Close Out 2023 by Improving Your Photos

While simply photographing whatever you would like whenever the inspiration strikes is a perfectly fine way to enjoy the craft, one of the best ways to improve is to undertake a structured project that progressively grows in difficulty. This six-week challenge is one such project, and it is the perfect way to close out the year.

One of Lightroom's Lesser-Known Useful Features

Learning how to apply batch edits to your images is one of the best ways to increase the efficiency of your workflow. This great video tutorial will show you one such Lightroom tool for doing that.

7 Reasons the Rode Wireless PRO Mic System Is Excellent

Good audio is essential for producing quality videos, yet it's something that's often overlooked by beginner and hobbyist content creators. One of the easiest and most effective ways to instantly upgrade your videos is by investing in a dedicated microphone rather than solely relying on your camera's built-in mic.

A Better Way to Sharpen Your Landscape Photos

If you shoot in raw, you will need to sharpen your images in post-processing, but with literally dozens of approaches to doing this, it can be tricky to know the best way to go about such a crucial step. If you would like to improve your landscape images, check out this fantastic video tutorial that features an experienced photographer sharing his approach.

A Review of the Voigtlander MACRO APO-LANTHAR 110mm f/2.5 Lens

Voigtlander is known for creating manual focus lenses that offer excellent image quality and robust build quality. The MACRO APO-LANTHAR 110mm f/2.5 offers a focal length useful for portraiture in tandem with 1:1 macro capabilities, making it an especially versatile option. This excellent video review takes a look at the lens and the sort of performance and image quality you can expect from it in usage.

Which of These Premium Lenses Is Better for Demanding Professional Work?

The Canon RF 100-300mm f/2.8 L IS USM and Sony FE 300mm f/2.8 GM OSS are two of the most extreme new lenses on the market right now, meant to help professional sports, wildlife, and bird photographers capture stunning images no matter how demanding the conditions. How do these two top-shelf options compare? This excellent video comparison puts them both to the test.

How to Make Flash Look Like Natural Light

Sometimes, you want the look of natural light, but there simply is not enough of it available for a properly balanced exposure. With a little bit of know-how, though, you can replicate the look of natural light, allowing you to create that look whenever and wherever. This helpful video tutorial features an experienced photographer showing you how to do just that.

Someone Please Save Us Photographers From All These Subscriptions

Photographers today face a troubling predicament – essential software like Adobe Creative Cloud can only be accessed through expensive subscriptions plans. The era of purchasing permanent software licenses has been replaced by never-ending monthly rental payments. While companies tout this as convenient and necessary, the reality is that recurring subscriptions disproportionately squeeze photographers while padding corporate profits.

In Surprise Move, Apple Announces RCS Support Is Coming to iPhone Next Year

In an unexpected move, Apple has announced plans to support RCS (Rich Communication Services) on their devices starting next year. RCS is an open messaging protocol that allows features like read receipts, high-quality media sharing, typing indicators, and more between different platforms.

A Review of the New Sigma 70-200mm f/2.8 DG DN OS Sports Lens

There are some awfully impressive lenses available on the market right now, but many of them are prohibitively expensive, and that has allowed a range of third-party manufacturers to fulfill the needs of countless photographers and filmmakers with more affordable options. Once such company is Sigma, and their new 70-200mm f/2.8 DG DN OS Sports lens looks like quite a winner. This excellent video review takes a look at the lens and the sort of performance and image quality you can expect from it in use.

Developing Your Personal Photography Style

Developing a photographic style is a complicated topic. While having a distinct visual style used to be more important for professional photographers, many hobbyist photographers now also strive to find their aesthetic niche. This great video discusses why this desire for a personal style is so prevalent, then dives into tips and perspective on how to actually formulate your own style over time.

A Review of the New Sigma 70-200mm f/2.8 DG DN OS Sports Lens

The new Sigma 70-200mm f/2.8 DG DN OS Sports is here, and it brings with it the promise of great performance and image quality at a very reasonable price. How does it hold up in practice? This great video review takes a look at what you can expect.