I have always loved shooting in ugly places such as gas stations and abandoned buildings, but it took me a while to learn how to make these places look magical in my images. You can't just put a beautiful woman in front of these places and expect it to work.
Workflow can be a make or break situation in how your business is run. Spending all your time with file naming, culling, or unproductive backup techniques can create not only time constraints but also a negative relationship with your images after your shoot. Following some quick and easy workflow tips will get you back on track and more importantly back to shooting.
So much of photography is built on social relationships. Models, makeup artists, hair stylists, designers, and assistants all play a crucial role in contributing to the creation of an image. At the center of the photographer's work is the model, yet photographers may find it difficult to reach out to modeling agencies for collaboration. This article will describe some best practices to start and maintain relationships with modeling agencies and their models that may enable you to further develop your portfolio.
Blogging has been an excellent way to boost your SEO and maintain the attention of your clients. It shows off your brand, your images and your writing. However have you thought about how blogging can hurt your business if you lack consistency? If you have been stumped with new ideas on what to write about simply ask your clients to write for you.
The photography industry suffered a seismic shift with the advent of digital cameras, yet it may be the ubiquitous camera phone that sounds the death knell of the industry as we know it. Everywhere in every hand is instant access to high-quality image-making technology that has forever altered the landscape of photography from what it means to be a photographer to how the viewing public perceives the value of images and image creation. Are professional photographers aboard a sinking ship, or is it simply time for us to learn to swim on our own?
Are you doing your best in client consultations? I wasn't, and my work was suffering for it. A thorough client consultation is a free, simple tool that can make a huge impact on your portrait photography business, both in terms of shoot quality, and in getting happy clients to come back for more. The best part is, it’s not difficult at all. You just have to do it.
When you drag all your photography gear to a location, do you ever feel a certain pressure to come away with a shot? Certainly, we all want the time and effort we put into each shoot to pay off, but sometimes, it's detrimental to try to force a shot that isn't there.
All the talent in the world doesn't mean a thing if you undercut yourself with bad habits that can damage your career. This great video explores six bad habits that can cut a career short and how to turn them around to increase your chances of success.
I've noticed a trend in people photography, namely, many of us tend to move from one model to the next one far too quickly, and far too often. At times, it appears that it doesn't really matter who the next subject is or what their personality is like, as long as there is a model shoot booked in. While for some it may provide a reason to boast about their newest portfolio addition, to others it's simply a routine that can be difficult to break out of. So, why should we focus on shooting the same person more than once?
Being an artist isn't easy, especially when the world is against our way of life and creation. The artist life is discouraging for sure, and every once in a while I still have days where I just want to lay in bed. I have learned that you can't let yourself have many of these days if you want to be great, there's always someone else who's pushing through it. Whether you're a professional or just a hobbyist, being uninspired sucks. Luckily there are so many things you can do to beat the gloom and keep on creating.
You wouldn't expect that certain locations alone could assist you in learning the art of photography, but they do — especially if you are one that needs to experiment to learn. Photographing someone in these two locations will force you to learn about all kinds of light, get creative with posing, and help you create images that are full of substance and all the elements of art.
There is a reason people say that your price range usually determines what kind of clients you attract, and this also often holds true for photography workshops, not just for weddings or photoshoots. I found this out in the hard way; I burned out, made hardly any profit, sometimes even loss. So, how did I end up in this situation and why did I keep going instead of learning from my mistakes early on?
Drugstore chain CVS Health announced today that it will stop using photo manipulation in the promotional images for its store-brand makeup and will require all other companies to follow suit by 2020. Companies that continue to use manipulated imagery will have their adverts labeled by CVS to help customers understand that the photograph has been altered.
I've said over and over that there is a natural eye and a photographic eye, and the two are not always made to take in the world the same way. This great video gives an exercise for learning to think more in terms of your photographic eye, which will improve your imagery and ability to envision shots.
Marketing yourself as a photographer can not only be time consuming but a drain on your creativity. The time that is scheduled for marketing could be going towards more sessions or creative projects. The benefits of having a team of brand ambassadors will get you booked months ahead and get you back behind the camera.
Social media recently blew up over H&M's controversial hoodie ad, which features a black boy modeling a sweatshirt stating "Coolest monkey in the jungle." Other sweatshirts from the same line, stating "Survival expert," were modeled by white children. Clearly the images of the young models are filled with racist undertones. But is it realistic to think that H&M didn't even think of a possible issue? How does this reflect the photographers who took the image? And why have we yet to learn from our mistakes in the industry?
Sharpening photos taken at higher ISOs is a tricky thing, as you run the risk of making the appearance of noise much worse very quickly. This helpful video will show you how to sharpen high-ISO photos to enhance detail while still reducing noise.
Cleaning skin is one of the most tedious tasks there is when it comes to portrait retouching. It takes quite a bit of time, and when done improperly, the texture can quickly become mushy. To keep the final image as natural looking as possible, there are a couple of techniques that can be used to limit the number of pixels we alter. In this tutorial, Zoë Noble demonstrates how she uses the clone stamp tool to clean the skin.
The art in hands placement has been a tough subject for many photographers. Letting the client rest a hand rarely ends in an image filled with emotion or story. Knowing the simple techniques behind how to guide your client in where to place the hand, how to move them during the session, and how to convey emotion through the soft touch of the hand will take your session to a new level.
Whether you know it or not, psychology plays a big role in successful pricing strategies for both products and services. Our brains are wired to pick up on subtle cues when it comes to weighing the value of something. So how do we successfully price our photography services? Here are a few tips to help you restructure your pricing for a successful year.
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