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Jules Sherred
Duncan, BC, CA

Articles written by Jules Sherred

Simple Artificial Light for Food Photography in Small Spaces

A lot of food and product photographers begin their journey in a tiny space with limited room for lighting and equipment. Food photographer Rachel Korinek has an amazing setup for recreating big window light in a small space.

Time to Reshoot Your Old Photos

If you have not done so recently, now is a great time to see how much you’ve improved as a photographer. One of the best ways to see how you have grown is to recreate your old images.

Skip Social Media Advertising and Grow Your Business With These Tips

Growing a business can seem like a nebulous task. It can feel like there are too many ways to do it, with each way being a crap-shoot. Before I made the switch to being a commercial food photographer, I ran a successful marketing agency. Let me share with you some tips to reach your ideal client and grow your business.

How to Build Strong Relationships in Your Photography Business

We don’t talk enough about how relationships, or the lack thereof, will either make or break your career as a photographer. I’m not talking about the relationships with your clients. I’m talking about the needed strong relationships with all the supporting people that allow you to deliver the goods. These relationships are to be cultivated and nurtured.

Why You Should Sketch Your Images When Planning a Photoshoot

Whenever you are preparing for a shoot, sketching your images should be a part of your pre-planning process. The sketches don’t have to be the perfect storyboard. But it should have enough details to guide a creative vision.

10 Steps to Take to Be More Inclusive in Your Photography Business

Standing out from your competition can be daunting. One easy way to do this is to make sure your business shows you are inclusive and welcoming. A lot of photographers say they are inclusive, but they are not projecting that. Here are 10 questions to ask yourself to help you figure out where you can improve your business.

How To Paint Vinyl Backgrounds for Food and Product Photography

Food and product photography backgrounds can be incredibly difficult to come by in certain parts of the world. There are lots of tutorials out there about how to create your own textured backgrounds and wood backgrounds. But vinyl backgrounds are the bomb when it comes to portability and saving space. Creating them isn’t too difficult either.

4 Reasons Food Photographers Should Shoot Fine Art Food Photography

An important part of growing as a photographer is shooting personal projects. If you are a food photographer, it can be extremely easy to get stuck in a rut because you are shooting the same modern images over and over. An easy and important way to combat this is to shoot food as fine art.

The Gear That Got Me Started in Food Photography

When I first got interested in food photography, I was really overwhelmed by what I needed to get. And then, I heard Andrew Scrivani say: “The best gear to get you started is the camera in your pocket and the light from the window.” That was true, to an extent.

3 Things To Unlearn When Shooting Editorial and Lifestyle Food Images

Food is a fundamental part of survival. The very first thing we do after being born is eat. Human brains know food on a primal and instinctual level. Our brains automatically reject or call into question food imagery that doesn't look real. In advertising, our brains are a little more forgiving.

How To Capture Steam and Smoke in Food Photography

One of the things that can drive someone new to food photography mad is capturing steam or smoke. It doesn't have to be complicated. And it is easy to do without any special equipment to create the steam or smoke.