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Jules Sherred
Duncan, BC, CA

Articles written by Jules Sherred

10 Steps to Take to Be More Inclusive in Your Photography Business

Standing out from your competition can be daunting. One easy way to do this is to make sure your business shows you are inclusive and welcoming. A lot of photographers say they are inclusive, but they are not projecting that. Here are 10 questions to ask yourself to help you figure out where you can improve your business.

How To Paint Vinyl Backgrounds for Food and Product Photography

Food and product photography backgrounds can be incredibly difficult to come by in certain parts of the world. There are lots of tutorials out there about how to create your own textured backgrounds and wood backgrounds. But vinyl backgrounds are the bomb when it comes to portability and saving space. Creating them isn’t too difficult either.

4 Reasons Food Photographers Should Shoot Fine Art Food Photography

An important part of growing as a photographer is shooting personal projects. If you are a food photographer, it can be extremely easy to get stuck in a rut because you are shooting the same modern images over and over. An easy and important way to combat this is to shoot food as fine art.

The Gear That Got Me Started in Food Photography

When I first got interested in food photography, I was really overwhelmed by what I needed to get. And then, I heard Andrew Scrivani say: “The best gear to get you started is the camera in your pocket and the light from the window.” That was true, to an extent.

3 Things To Unlearn When Shooting Editorial and Lifestyle Food Images

Food is a fundamental part of survival. The very first thing we do after being born is eat. Human brains know food on a primal and instinctual level. Our brains automatically reject or call into question food imagery that doesn't look real. In advertising, our brains are a little more forgiving.

How To Capture Steam and Smoke in Food Photography

One of the things that can drive someone new to food photography mad is capturing steam or smoke. It doesn't have to be complicated. And it is easy to do without any special equipment to create the steam or smoke.