Pete Coco's picture
Average rating:
3.8 out of 5
3.8
Pete Coco
Garden City, NY

Articles written by Pete Coco

Easily Create Dramatic Portraits on a Budget

We photographers love gear. If you're like me, you probably have a corner (or a basement) filled with modifiers, filters, lenses, lights, and more. The truth is that we don't need a ton of expensive gear to create dramatic results, and in my latest video, I will show you how to create a Rembrant-style portraits using one off-brand flash in a small modifier.

6 Tips for Dealing With Unhappy Clients

If you are a photographer, I can guarantee you that somewhere along the line, you will have a client who is unhappy with your work. In fact, I’m sorry to say that there will be more than one, especially if you have a thriving business. When the dreaded “I’m not happy with my photos” email arrives, it can easily suck the joy out of your entire day. But not all is lost, and in this article and accompanying video, I present six tips for dealing with unhappy clients.

From Headshots to Headlines: An Interview With Peter Hurley

Headshot photography has been making major headlines recently. A few weeks ago, the Wall Street Journal interviewed headshot guru Peter Hurley about the importance of a professional headshot in a quickly changing business landscape (The Perfect Professional Headshot Is Worth $1,000, and Maybe Even a Job).

We Review the HEX Ranger Sling XL

The new HEX Ranger Sling XL bridges the gap between a large backpack and a traditional sling, combining elements of both for photographers who want to travel light without leaving almost everything at home.

Mentorship and the Illusion of Originality: An Interview With Portrait Master Ivan Weiss

I had the fortune to sit down recently with London-based photographer Ivan Weiss, whom I consider one of the great portrait artists of our time. Weiss’ unique body of work has been featured by Canon UK, Affinity Photo, Vogue, BBC, and Forbes, among others, and he also leads the Portrait Track in Peter Hurley’s Headshot Crew, where he mentors other photographers. Our conversation focused on the illusion of originality in art, mentorship, and why you need to “stay on the bus” in order to reach your full potential.

Not Using Auto ISO? You're Missing Out

Auto ISO is one of those features that I ignored for a long time, considering it not much more than a gimmick. It wasn’t until recently that I decided to try auto ISO, and I quickly realized that I was missing out on a valuable and practical feature.

Beauty Dish Lighting Made Simple

When I was new to studio portrait photography, for some reason, I found the beauty dish to be one of the more intimidating modifiers to master. Perhaps it had to do with the unique shape and setup, but for whatever reason, I avoided trying one out for a long time. In reality, using a beauty dish is not as challenging as it may seem, and in this article, I will detail three basic ways to use one as well as provide sample images.

It the TTArtisan 23mm f/1.4 Lens Worth It?

The TTArtisan 23mm f/1.4 lens is a fully manual, all-metal lens designed for a variety of crop sensor cameras. In this video, I discuss my initial impressions using the lens and also whether or not I think it's worth picking up.

Headshot Photographers: Your Personality Is Everything

One of the most overlooked yet crucial aspects of becoming a successful headshot and portrait photographer is the photographer’s personality. In fact, I would argue that your personality as a photographer can be the determining factor in success when working with clients.

How to Run a Successful Portrait Session

Running a successful portrait session can be a daunting task, especially for photographers who are new to working in a studio. The myriad of options can easily become overwhelming. There are endless choices for light modifiers, backdrops, props, clothing, poses, and all the rest, but I have found that having a consistent plan and process is the key to success.

5 Reasons I Miss My DSLR: A Rant

Like it or not, mirrorless cameras have overtaken DSLRs as the cameras of choice for most photographers. As the major camera brands transition away from developing new DSLRs and focus on mirrorless technologies, there are still advantages to using a DSLR.

The 30-Year-Old Canon Camera That Introduced Eye Control Focus

Did you know that Canon introduced the world to eye control focus back in 1992? In this retrospective, I will discuss the Canon EOS A2E, the world’s first camera that allowed the user to select a focusing point by simply looking at it.

5 Words Headshot Photographers Should Never Say

One of the biggest mistakes I made early on as a headshot photographer was using the dreaded phrase, “I'll fix it in post.” In today's article and accompanying video, I share five reasons why I never say this to my clients, and why you shouldn't either.