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Pete Coco
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Articles written by Pete Coco

Is Twitter Poised to Become the Go-to App for Photographers?
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Twitter has been at the top of the news cycle since Elon Musk completed his purchase of the company for $44 billion. And although the mere mention of his name stirs a variety of emotions, political opinions, and other reactions, for the sake of this piece, I want to focus not on the political ramifications of his acquisition of Twitter, but rather on how it will impact us as photographers. I am greatly interested, in fact, in some of his proposed changes to the platform and how they may affect photographers and content creators, especially if the change is positive.

The 5 Worst Portrait Posing Techniques
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When it comes to portrait posing, there are some great poses, some not great poses, and then, there are those poses that are so egregious that they should be avoided at all costs.

Here’s Why Your Website and Socials Are Getting You Zero Photography Clients
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One of the challenges for photographers who post online is learning to cultivate what we decide to post. When I was just getting started as a headshot photographer, I only had an occasional client, and the fact that I created a headshot at all was a huge accomplishment. Because of this, I would immediately post images from the session on my Instagram feed and website. As my clientele grew and I developed my own style, however, I realized that I needed to be much more selective in deciding why and when I post an image.

Here's Why You Should Never Use the LCD Screen to Compose Headshots and Portraits
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Using the LCD screen to compose images has become very common in the age of mirrorless cameras. Holding the camera away from your face is convenient when photographing a subject from difficult to reach angles. In some ways, I consider this an excellent advantage that mirrorless cameras have over DSLRs, but in my latest video, I give three reasons why I never use the LCD screen to compose headshots and portraits.

What's the Best Aperture for Headshots and Portraits?
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Although depth of field is often discussed in portrait photography, the conversation tends to center around background bokeh. In this article and the accompanying video, however, I would like to address depth of field as it relates to the face itself and attempt to answer the question as to which aperture is best for photographing faces.

Easily Create Dramatic Portraits on a Budget
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We photographers love gear. If you're like me, you probably have a corner (or a basement) filled with modifiers, filters, lenses, lights, and more. The truth is that we don't need a ton of expensive gear to create dramatic results, and in my latest video, I will show you how to create a Rembrant-style portraits using one off-brand flash in a small modifier.

6 Tips for Dealing With Unhappy Clients
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If you are a photographer, I can guarantee you that somewhere along the line, you will have a client who is unhappy with your work. In fact, I’m sorry to say that there will be more than one, especially if you have a thriving business. When the dreaded “I’m not happy with my photos” email arrives, it can easily suck the joy out of your entire day. But not all is lost, and in this article and accompanying video, I present six tips for dealing with unhappy clients.

From Headshots to Headlines: An Interview With Peter Hurley
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Headshot photography has been making major headlines recently. A few weeks ago, the Wall Street Journal interviewed headshot guru Peter Hurley about the importance of a professional headshot in a quickly changing business landscape (The Perfect Professional Headshot Is Worth $1,000, and Maybe Even a Job).

We Review the HEX Ranger Sling XL
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The new HEX Ranger Sling XL bridges the gap between a large backpack and a traditional sling, combining elements of both for photographers who want to travel light without leaving almost everything at home.

Mentorship and the Illusion of Originality: An Interview With Portrait Master Ivan Weiss
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I had the fortune to sit down recently with London-based photographer Ivan Weiss, whom I consider one of the great portrait artists of our time. Weiss’ unique body of work has been featured by Canon UK, Affinity Photo, Vogue, BBC, and Forbes, among others, and he also leads the Portrait Track in Peter Hurley’s Headshot Crew, where he mentors other photographers. Our conversation focused on the illusion of originality in art, mentorship, and why you need to “stay on the bus” in order to reach your full potential.

Not Using Auto ISO? You're Missing Out
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Auto ISO is one of those features that I ignored for a long time, considering it not much more than a gimmick. It wasn’t until recently that I decided to try auto ISO, and I quickly realized that I was missing out on a valuable and practical feature.

Beauty Dish Lighting Made Simple
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When I was new to studio portrait photography, for some reason, I found the beauty dish to be one of the more intimidating modifiers to master. Perhaps it had to do with the unique shape and setup, but for whatever reason, I avoided trying one out for a long time. In reality, using a beauty dish is not as challenging as it may seem, and in this article, I will detail three basic ways to use one as well as provide sample images.

It the TTArtisan 23mm f/1.4 Lens Worth It?
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The TTArtisan 23mm f/1.4 lens is a fully manual, all-metal lens designed for a variety of crop sensor cameras. In this video, I discuss my initial impressions using the lens and also whether or not I think it's worth picking up.

Headshot Photographers: Your Personality Is Everything
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One of the most overlooked yet crucial aspects of becoming a successful headshot and portrait photographer is the photographer’s personality. In fact, I would argue that your personality as a photographer can be the determining factor in success when working with clients.

How to Run a Successful Portrait Session
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Running a successful portrait session can be a daunting task, especially for photographers who are new to working in a studio. The myriad of options can easily become overwhelming. There are endless choices for light modifiers, backdrops, props, clothing, poses, and all the rest, but I have found that having a consistent plan and process is the key to success.

5 Reasons I Miss My DSLR: A Rant
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Like it or not, mirrorless cameras have overtaken DSLRs as the cameras of choice for most photographers. As the major camera brands transition away from developing new DSLRs and focus on mirrorless technologies, there are still advantages to using a DSLR.