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Pete Coco
Garden City, NY

Articles written by Pete Coco

Create Captivating Portraits With an LED Light Wand

Over the past few years, LEDs have become a popular choice for still photographers, and with good reason. Although LED light sources do have limitations, there are many clear benefits to using constant light for portrait photographers. In this article, I will detail five ways I use an LED light wand to create captivating portraits, both in and out of my studio.

The Unlikely Portrait Hero: We Review the Viltrox 13mm f/1.4 Lens

The Viltrox 13mm f/1.4 lens is a thoughtfully designed super wide-angle lens for Fujifilm X-Mount cameras. Featuring a physical aperture ring, compact design, and solid construction, it is an excellent option for Fujifilm users. In this article and the accompanying video, I will share my experience using the 13mm primarily as a portrait lens.

The Rolleiflex Digital TLR That Was Too Good To Be True

A few weeks ago, an intriguing "Coming Soon" tweet popped up in my Twitter feed, teasing the announcement of a new Rolleiflex digital TLR. I gave the tweet a like and followed the account since the idea of a twin lens digital camera sounded interesting, although strange, and thought little of it until the account issued another tweet titled "My Apology."

The Truth About Fujifilm's Optimized Lenses and 40-Megapixel Sensor

Fujifilm recently introduced their latest 40-megapixel APS-C sensor, the X-Trans CMOS 5 HR. Along with announcing two new cameras featuring the X-Trans 5 chip, a list of lenses that are "optimized" for the new sensor was also released. But do you need the optimized lenses to get the most out of the new cameras? I address this and more in my latest video.

The Definitive Explanation of Camera Metering Modes

This video from nature photographer Simon d'Entremont offers one of the best explanations of camera metering modes I have come across, complete with examples of each mode and when to use them.

Why I Shoot Portraits Wide Open and You Should Try It Too

Conventional wisdom in studio portrait photography tells us to avoid shooting portraits wide open. But in this video, I will show you why I shoot portraits wide open all the time, and you should try it too.

Lighting or Relighting? How Much Portrait Lighting Is Real?

Studio photographers are often admired for their lighting skills, and for good reason. Creating compelling portrait lighting is not only extremely difficult, but requires lighting gear, backdrops, and a shooting space. Editing can play either a small or large role in the final image. Have you ever wondered how much of what you see was created in camera, as opposed to in the editing room? In this article, I will show you some before and after images from my own studio work and lift the veil on my editing process.

Surprising Results Using the Fujifilm X-T5 and Sigma Contemporary Lenses

I have quickly become a big fan of the Sigma Contemporary lenses for Fujifilm X Mount. A few months back, I reviewed the Sigma 18-50mm f/2.8, a lens that delivers superb image quality and performance in an extremely small and well-constructed package. More recently, I had a chance to test the Sigma 56mm f/1.4 and 30mm f/1.4 on the Fujifilm X-T5, and I was once again impressed by the results.

What Makes a Professional Photographer In 2023?

A few months ago, I reluctantly took the plunge into Instagram reels, like many other still photographers. My most popular reel by a wide margin was a joke comparing “amateurs” to “professionals.” And, although my point was not so much to make a distinction between two classes of photographers, but rather to comment on photographers’ common obsession with gear, sometimes at the expense of fundamentals, I touched a nerve with some people who took exception to what they saw as an insult to amateur photographers.

The Truth About Photography YouTubers

I started my YouTube photography channel a little more than a year ago ,and it's been quite an interesting journey. At first, I just wanted to post some videos as a tool to help me improve my own videography skills, but I quickly realized that I enjoyed creating content and watching the channel grow. Having now created videos including tutorials, gear reviews, and even tongue-in-cheek commentaries for a year, I wanted to give you a glimpse into what it's like and dispel some common misconceptions about what it really means to be a small photography "YouTuber."

Fujifilm X-T5 Versus Canon EOS R5: Battle of the High Res Sensors

In this video, I test the new Fujifilm X-T5 against the Canon EOS R5, which is my go-to studio camera. Originally, I intended only to compare the image quality of Fuji's new 40-megapixel cropped sensor against Canon's 45-megapixel full-frame sensor, but after using the X-T5 for a number of sessions in my studio I decided to make a friendly general comparison of the two cameras.

We Review the Sigma 56mm f/1.4 DC DN Contemporary Lens

As part of Sigma’s Contemporary lens line, the 56mm f/1.4 DC DN is designed to offer exceptional image quality and performance all in a small, convenient package. With a 35mm equivalent of 84mm, this lens is great for portraiture, street photography, pet photography, travel work, and any low-light shooting situations.

Minolta Maxxum 9 Retrospective: A Great Camera That Arrived Too Late

When I was working in the photo industry in the late 90s and early 00s, Nikon was king. Canon was already a close second or even considered the leading brand, depending on which photographer one spoke with. Both companies offered a robust selection of lenses, advanced camera bodies, and excellent autofocus systems. And then there were the outlier brands, like Minolta, Olympus, and Pentax, all who made some wonderful cameras, but were not nearly as popular as tools for professionals. Minolta was, perhaps, one of the most adventurous camera makers.

We Review the Sigma 18-50mm f/2.8 DC DN Contemporary Lens

The Sigma 18-50mm f/2.8 DC DN Contemporary lens is a small, light, and fast zoom lens suitable for a wide range of subjects. I spent a week testing the 18-50mm, and I was very impressed with this tiny powerhouse of a lens, which is now available for Fujifilm X Mount cameras.

See How I Recreated This Dan Winters Portrait

I often get together with some of my photographer friends to experiment with lighting techniques and try out new gear. Recently, my friend, John, stopped by the studio, and we decided to have a go at recreating a Dan Winters portrait. In this video, I detail my process, including the lighting I used as well as my editing process.