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Pete Coco
Garden City, NY

Articles written by Pete Coco

Here's Why AI Headshots Are Great for Photographers

Since the introduction of AI-generated headshots, many have been lamenting the inevitable end of our industry, forecasting doom and gloom across every online forum almost on a daily basis. But one photographer isn’t afraid, and in fact, he believes that AI technology is actually good for headshot photographers and ultimately will strengthen our industry.

My Experience Attending The Felix Kunze New York Lighting Workshop

Attending a portrait workshop with a photographer that you greatly admire can be an intimidating experience. Last month, I had the opportunity to spend a day at the New York Lighting Workshop with photographer extraordinaire, Felix Kunze, and it was not at all what I expected.

My Long-Term Review of the Fujifilm X-T5

I picked up a Fujifilm X-T5 last December shortly after it was released. Originally, I purchased it as a backup camera to be used primarily for concert and street photography. After a short time, however, I fell in love with the camera and began to use it as my go-to choice for most of my portrait work. But does it hold up for heavy professional work?

We Review The Sigma 23mm f/1.4 DC DN Contemporary Lens for Fujifilm

The 23mm f/1.4 Contemporary lens is the latest offering in Sigma’s lineup of fast, compact, prime lenses for Fujifilm X Mount cameras. With a 35mm equivalent focal length, the 23mm is sure to be popular for street photography, portraits, landscapes, and more.

We Review the Pentax K3 III Monochrome DSLR

When I was sent a Pentax K3 Mark III Monochrome for review, I must admit that I didn’t know what to expect. Releasing an APS-C DLSR in 2023 – one that only captures monochrome images – is quite a bold move, and the K3 Mark III Monochrome is in fact the only camera in existence that can claim these unique specifications. After using the camera for a few weeks, however, I have found a lot to love about the K3 III Monochrome, and it doesn’t begin or end with the monochrome sensor.

The Best Photographer Work Station? We Review the FlexiSpot Standing Desk

Standing desks have become somewhat ubiquitous over the last few years and hold a number of benefits for photographers and content creators. Having used them in the past with mixed results, I was pleasantly surprised by the standing desk from FlexiSpot in terms of quality, form, and function.

My Fujifilm GFX 100 Mistake

The Fujifilm GFX 100 was released four years ago, and a replacement model is most likely coming out soon. Even so, I have been wanting to try out this 102 megapixel behemoth for a long time, and I was recently able to get one on loan from Fujifilm for review. After testing the camera, I realize that it was a mistake, and in this video, I tell you why.

We Review The Tamron 150-500mm f/5-6.7 Di III VC VXD

The Tamron 150-500mm f/5-6.7 Di III VC VXD is a super telephoto lens available for Fujifilm and Sony APS-C cameras, and it has quite a few tricks up its sleeve. In this review, I detail my experience using this lens for sports and nature photography using Fujifilm cameras.

A First Look at the Pixel Fold, Google's First Foldable Smartphone

The Pixel Fold is the first foldable phone engineered by Google. I had a chance to preview this feature-packed productivity tool that is actually both a phone, and a tablet in one. In this review, I will discuss the Pixel Fold from a photographer’s perspective, its myriad of camera features, and its use as a productivity tool for creative professionals.

We Review the Tamron 11-20mm f/2.8 Di III-A RXD Lens

The Tamron 11-20mm lens features a super-fast constant aperture of f/2.8 in an extremely compact and light package. With a 16.5mm to 30mm full frame equivalent focal length, it is ideal for travel, landscapes, real estate, vlogging, and more. Designed specifically for Fujifilm and Sony APS-C cameras, the 11-20mm is sure to become a popular choice for compact mirrorless shooters.

Create Captivating Portraits With an LED Light Wand

Over the past few years, LEDs have become a popular choice for still photographers, and with good reason. Although LED light sources do have limitations, there are many clear benefits to using constant light for portrait photographers. In this article, I will detail five ways I use an LED light wand to create captivating portraits, both in and out of my studio.

The Unlikely Portrait Hero: We Review the Viltrox 13mm f/1.4 Lens

The Viltrox 13mm f/1.4 lens is a thoughtfully designed super wide-angle lens for Fujifilm X-Mount cameras. Featuring a physical aperture ring, compact design, and solid construction, it is an excellent option for Fujifilm users. In this article and the accompanying video, I will share my experience using the 13mm primarily as a portrait lens.

The Rolleiflex Digital TLR That Was Too Good To Be True

A few weeks ago, an intriguing "Coming Soon" tweet popped up in my Twitter feed, teasing the announcement of a new Rolleiflex digital TLR. I gave the tweet a like and followed the account since the idea of a twin lens digital camera sounded interesting, although strange, and thought little of it until the account issued another tweet titled "My Apology."

The Truth About Fujifilm's Optimized Lenses and 40-Megapixel Sensor

Fujifilm recently introduced their latest 40-megapixel APS-C sensor, the X-Trans CMOS 5 HR. Along with announcing two new cameras featuring the X-Trans 5 chip, a list of lenses that are "optimized" for the new sensor was also released. But do you need the optimized lenses to get the most out of the new cameras? I address this and more in my latest video.