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Pete Coco
Garden City, NY

Articles written by Pete Coco

Product Photography Made Easy: We Review the Ombar Light Box

The Ombar Photo Studio Light Box is a 24”x24” LED box designed to make product photography simple, even for those with limited studio skills. In this review, we discuss the features, pros, and cons and whether this might be the light box for you.

Create Stunning Portraits With This Simple Two-Light Setup

Creating an even, flattering light in the studio doesn't have to be difficult. In this tutorial, I will show you three simple parallel lighting hacks to make portraits that everyone from the boardroom to Broadway will love.

Olympus XA Retrospective: 35mm Pocket Sized Perfection?

The perfect camera probably doesn’t exist, but there are certainly some that come close. In this retrospective look at the classic Olympus XA, find out why I've come to love this tiny powerhouse from the past.

Retro Review: Shooting With a 20-Year-Old Fujifilm/Nikon Frankenstein Monster

The early 2000s were a golden age for digital cameras. Companies like Olympus, Nikon, Sony, Canon, Ricoh, and others seemed to release an endless stream of unique, quirky, and often excellent cameras. I was lucky to work at a large camera store at the time, and almost every day, I remember unboxing some new gadget that was pushing the boundaries of design and resolution. The most fun days were when a new DSLR arrived.

Is it Time to Ditch Fuji Film Simulations? We Review Dehancer Film Emulator

Fujifilm is widely considered the king of film simulations and for good reason. Anyone who has owned a Fuji camera over the past decade appreciates the variety of excellent film recipes that can be created in camera and no doubt has their own go-to simulations they love to use. But is there a better way to give your photos a vintage look? In this review of Dehancer Film Emulator, we will find out.

On Jazz, Bassists, and Expecting the Unexpected as Photographers

They say that the best laid plans of mice and men often go awry. As photographers, I'm sure many of you can relate to this sentiment as strongly as I do. I had an experience at an on-location shoot that reminded me how important it is to expect the unexpected as a photographer, which I would like to share with you.

20 Ways to Grow Your Photography Business in 2022: Part Two of Four

In part two of this series, we will discuss tips six through ten. These are steps you can take today to grow your photography business. If you missed part one, you can read it by clicking here. Special thanks to Lancaster, PA based headshot photographer Richard Waine for collaborating with us to create this series.

20 Ways to Grow Your Photography Business in 2022: Part 1 of 4

Growing and sustaining a photography business has never been for the faint of heart, but it is possible to do if you have an excellent, multi-faceted plan. I recently collaborated with Lancaster, PA based headshot photographer Richard Waine to compile a list of 20 steps photographers can take to get their phone ringing, and build a business that stands the test of time. These tips will be presented in four installments.

We Review the Westcott Optical Spot by Lindsay Adler

The Westcott Optical Spot by Lindsay Adler is a modifier that can be used to create a variety of in-studio effects including shapes, patterns, hues, and selective shadowing of a subject or background. If you are a portrait photographer, this device can open up a myriad of creative options for you and your clients.

How to Improve the Fujifilm X-T4: A Canon User's Perspective

I picked up a Fujifilm X-T4 about five months ago to use primarily as a backup camera and for street photography, video, and family use. Although I shoot with a Canon system in my studio, I fell in love with Fuji’s cameras years ago when I acquired an X-Pro1 and a few X lenses. In this article, I offer a friendly critique and some suggestions for Fuji to improve an already great camera system.

How to Retouch Headshots Using Frequency Separation: A Step-by-Step Guide

Retouching photos is as much an art as a skill, and portrait photographers must understand the proper way to retouch images, even if they prefer to have a retoucher do this work for them. Although there are a variety of ways to retouch an image, using frequency separation is the most common method and is considered one of the best. In this article and the accompanying video, I detail the process I use to retouch my headshots and portrait work.

Custom Shooting Modes: What They Are and Why You Definitely Should Use Them

One of the great benefits of using modern digital cameras is the high degree of customization options available. Menus, button configuration, touchscreens, and more can be customized for specific scenarios. In addition to programmable buttons and menus, all modern cameras include a feature called Custom Shooting Modes, which allow the user to save and recall personalized user profiles. In this article and video, I explain CSMs and how using them can greatly improve your photography and user experience.

100 Sets in One Year: How a Passion Project Transformed Jada and David’s Photography Business

A few years ago, Richmond, Virginia-based visual artists Jada and David Parrish found themselves stuck in a creative rut. The daily grind of their photography business combined with the global pandemic had taken a toll, and their passion-turned-business started to lack a bit in the passion department as they found themselves consumed with projects that didn't challenge or inspire.

5 Tips to Radically Improve Your Headshots

Headshot photography is one of the fastest-growing segments in the industry and for good reason. With more people working from home and using technology to collaborate, our online personas have become more important than ever. Many people have started new careers and businesses due to the pandemic and need to update their branding images. This creates an excellent opportunity for aspiring headshot photographers, and in this article, I give you five tips that will radically improve your game.

Here’s Why I (Almost) Always Ignore My Light Meter

My first camera was a Minolta SRT-101. I loved that camera. It was an excellent tool for learning about photography and manual exposure. As it was completely manual in operation, the internal meter was my only guide for achieving correct exposure, outside of using an external source or just guessing. Fast forward 20-plus years and the way I use an internal light meter has remained largely unchanged. That all changed recently.

5 Tips for Taking Awesome Portraits of Musicians

Capturing portraits of musicians is one of my favorite things to do. As a musician myself, I think that I have a unique perspective that helps me to connect with my musician clients. Working with other creatives always makes for an inspiring portrait session, and finding novel ways to incorporate an instrument into a portrait is a fun challenge. In today’s article and accompanying video, I will give you five tips that have helped me create engaging portraits of musicians.

How to Create a Pure White Background in Camera

Many photographers struggle with creating a pure white background in camera, but it is an essential skill that all of us must master. The good news is that it’s relatively easy to do with the right setup. In this article and the accompanying video, I detail my method for creating a pleasing white background on camera.