A Review of the Hasselblad 907X 50C Medium Format Camera

Hasselblad's 907X 50C is one of the more unique cameras to come along in quite some time, putting a modern medium format sensor in a body completely devoid of a viewfinder, meant to be used like a TLR camera of yesteryear. This great video review takes a look at the camera and the sort of performance and image quality you can expect from it in practice. 

Coming to you from Benj Haisch, this excellent video review takes a look at the Hasselblad 907X 50C mirrorless medium format camera. The 907X 50C is definitely one of the more interesting cameras to come along in a while. Weighing a remarkably light 7 ounces (199 grams), the camera's dimensions are barely bigger than the sensor it houses. Part of that light weight is attributable to the missing viewfinder, as the 907X is meant to be shot at waist-level like a TLR camera. TLR cameras were popular at one time, but were eventually replaced by simpler SLR options, but that being said, the shooting experience is quite a bit of fun, and of course, in this take, you get those legendary Hasselblad colors and more. Check out the video above for Haisch's full thoughts on the camera. 

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Alex Cooke is a Cleveland-based portrait, events, and landscape photographer. He holds an M.S. in Applied Mathematics and a doctorate in Music Composition. He is also an avid equestrian.

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“remarkably light 7 ounces (199 grams)”

I wish its price was as light as its weight…

I’d love one but, like most people, will never be able to afford one. Enjoyed watching the review though!

I wonder why they are not able to implement a modern AF system. I think it should be mandatory in this price class.

start with an old-fashioned square negative - which means cropping for virtually every medium.
then give up all those "modern" features like controls and presets.
next - don't bother using in bright lights where that waist-level screen is impossible to read as it washes out

keep it on a tripod - no film stabilization
and spend a fortune for each slow lens

and you're never going to match the overall quality of a Sony A7rIV or even a Sony A7rIII - now available for $2000