A Review of the Powerful Fujifilm GFX 100S Medium Format Mirrorless Camera

Fujifilm's GFX series brought medium format to the masses, with prices that competed with the upper end of full frame cameras. The GFX 100 took things further, pairing a 102-megapixel medium format sensor with modern features for under $10,000. Now, there is the GFX 100S, which keeps almost all of the GFX 100's features but costs about half as much, and this great video review takes a look at how it performs in the real world.

Coming to you from Gordon Laing, this awesome video review takes a look at the Fujifilm GFX 100S medium format mirrorless camera. The GFX 100 was an impressive shift in the relationship between full frame and medium format when it became available, as it offered top-shelf image quality paired with more advanced features traditionally reserved for smaller formats, but the GFX 100S is even more impressive, as it keeps all those features and brings the price in line with upper-level full frame models. This has opened up an entirely new format to photographers who traditionally would have never considered it due to the extremely high cost. Altogether, the GFX 100S looks a very impressive camera. Check out the video above for Laing's full thoughts on the camera. 

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Alex Cooke is a Cleveland-based portrait, events, and landscape photographer. He holds an M.S. in Applied Mathematics and a doctorate in Music Composition. He is also an avid equestrian.

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Thank you sir for this fine review. I am wondering if you have had a chance to use other lenses on the Fuji to see the IQ and how well they work with the body?? I have several Hasselblad lenses (Distagons and Planar) and am curious as to what I could pull out of them on this fine Fuji body. I also use the older Fuji GX 680 and absolutely love the images from it. Not sure if you've had any time or need to test it, but just thought I'd ask. Thank you again and keep shooting.

The guy posting the article didn't do the review. He's just referencing gordon's review. You could leave a comment in the YouTube section as gordon's pretty good about responding.

Thanks, Gordon, for this perspective. I'd like to get back and ask about lenses, please. You mentioned that the choice is rather limited (yes, it can be seen as a creative challenge, but in reality it limits one's ability to shoot). However, you didn't talk about the lens speed of the GF lenses which doesn't come across as overly impressive. Any thoughts here? While I'm sold on the camera, in reality customers buy a camera/lens ecosystem, and so far, my enthusiasm has been limited in that respect.

GF lenses does not match the speed of the full frame counterparts. Some are quick in autofocus speed, and some aren't (like the GF 45, GF 80). Also, except for the GF 80 and GF 110, the rest are not so wide (If f2.8 satisfies you, then you've got two more).

But their outputs are amazing. I started with their primes, and then settled with their zooms.