Like it or not, Instagram is still one of the most powerful platforms for photographers to promote their work and to connect with potential clients. If you find yourself struggling to get traction on the platform and are unsure of how to move forward, check out this helpful video tutorial that offers a range of advice to get you on the right track.
Coming to you from Scott Choucino of Tin House Studio, this awesome video tutorial discusses how to find more success on Instagram. No doubt, the algorithm has been tremendously frustrating for many creatives, but the fact of the matter is that it has been here for several years now and is unlikely to go anywhere soon (or probably ever). As far as things you can control, however, as Choucino points out, most content on the platform, no matter how technically apt, still falls into line with the mass of things we are used to seeing constantly, and as such, viewers tend to tune it out, even if they do not mean to. Part of the trick is simply learning to post things that stand out from the crowd and instantly capture the viewer's attention. That might mean that some of your work might not make the cut, but Instagram is just one of several outlets, and you can always post that other work elsewhere. Check out the video above for the full rundown from Choucino.
don't use Instagram to attract likes or followers. Use it as your portfolio. I don't care if I have 50, 500 or 5k likes on an image. What I care about is the conversion of leads.
I don't use my Instagram to be popular. I use it to attract clients, which I suspect is what most photographers want.
That said, please stop living your life stressing with your numbers and think about Instagram as a portfolio "beauty dump page". What I mean is :
- only share a mix of your best work and images that reflect the jobs you wish to perform;
- be conscious of color palette and work towards reflecting your style
- stop caring about likes and followers and care about how your feed looks overall. Make it be the best business card for your work
- be thoughtful with your description. Short but concise is key. As a client, I want to go to your page and know exactly what your specialty is, where you are, and other contacts.
- Always re-direct to your website for more info.