Instagram is a double-edged sword. While serving as a platform to get your work discovered by the masses, there’s no denying it has become saturated with the same clichéd photos. Now one Instagram account is highlighting the extent to which many photos posted to the platform are near-identical.
Operating by the handle @insta_repeat, the account aims to demonstrate just how many images of essentially the exact same subject and backdrop are being posted. Posting in collages, pictures from many different photographers are laid out side by side to illustrate just how alike they are.
In a move that is surely a dig at many travel bloggers’ bios, the profile reads “Wander. Roam. Replicate.” and the blog brutally tags each of the photographers in their respective photo within every collage.
Writing about the account, Photoshelter reveal it to be the work of a 27-year-old filmmaker and artist living in Alaska who did not wish to reveal her identity. She told the photo blog:
There is a lot of mimicry everywhere in media, not just on Instagram. A purpose of @Insta_Repeat is to critique originality in media creation through the lens (pun intended) of this one ‘genre’ of Instagram photography accounts.
Photoshelter conducted an interview with the owner, where she reviews it was actually the “abundance of canoe images” that triggered the creation of the account.
Read the interview in full on Photoshelter.
Lead image by Jeremy Levin via Pexels.