Many folks have been speculating based on rumors about the function that creates disdain in the hearts of most all social media business users: the Instagram algorithm. Speculations have been things like the infamous "shadow ban", chronological feed, and business profile views. Instagram puts these rumors to rest with an official update.
The Official Word
Instagram has officially released a statement in regard to shadow bans, business profiles, and chronological feed.
First, the feed is still relevance based and not chronological, however they claim to have tweaked the algorithm to show content based on what you like and interact with via comments and likes. Sounds to me like exactly what they claim it's been all along. Perhaps it actually works well this time, we shall see.
Some of the concerns have been things like "shadow bans". Which many people have been concerned about using too many hashtags or a certain popular hashtag that could be seen as spam and getting penalized. Instagram officially states that is not the case and there is no "shadow ban".
The big one, does a business profile automatically have less placement than a personal profile? Presumably because Instagram wants business to pay for sponsored ads, so in a strong-arm way making automatic less engagement with a business profile would seem to do that, or so the rumors claim. Instagram states this is not true either, and business profiles do not get any less displays than a personal profile. Business profiles are subject to the same relevance based showings and will be determined on your likes and comments. So again, not much has changed here in my opinion but time will tell.
Lead image via Pexels