I am a big believer in a bunch of little things all add up to an overall "impression" or customer view of you or your business. Today I want to talk about a little thing that takes five minutes but I believe really makes a nice impression when you are sharing your website.
Articles written by Bill Larkin
DJI, usually on the forefront of new technology within their specific niche, seems to be looking to compete with the Zhiyun Crane 2 gimbal with the announcement of the new Ronin-S gimbal. The DJI Ronin-S is a handheld gimbal that is large enough for your common DSLR (and mirrorless of course) video configurations without requiring such a payload capacity of the larger gimbals that are much more expensive.
Instagram has rolled out the Stories Highlights feature and it's definitely a good thing for photographers. The lack of hyperlinking ability within the platform by way of only being allowed one profile link is very limiting for specific marketing. If you have less than 10,000 followers then you do not have access to the swipe up feature on stories which can be a tremendous aid in marketing a certain promo. Instagram Stories Highlights is a step in the right direction for us.
Among many other photographers, I was certainly disappointed to hear the cease of development of Nik Software plugins by Google. There are times when I really like to use the Nik plugins unique tools, and I know many photographers depend on it heavily in their workflow. So it's been a looming question mark as to what happens next and without future development, it seemed the writing was on the wall with some distant Photoshop update, the Nik plugin would eventually not be compatible. Enter the good news! DxO has bought Nik from Google and has already implemented the first of the Nik technology into DxO PhotoLab.
Spelling may be a basic elementary school subject, but it seems more and more people spell things immensely wrong or simply use the wrong word. The words you use which may not even have anything to do with photography can and very likely will change how you are viewed by your customers.
With all the sales on photography tutorials being sold over this online shopping weekend at the Fstoppers store, I'd like to share a little tip that may help some. Customizing your keyboard shortcuts is an essential part of a truly optimized workflow. However, certain basic functions I recommend leaving as default settings.
One of the strongest ways to create a style or mood, and even consistency is to really nail your color. For years I struggled with color, and it can be a subjective thing but there are also some basic colors that look good together. The most popular I would say is that of the orange and teal. Orange and teal together complement each other and this is a great video to show you how to get there quickly in Lightroom.
There are many different ways to sync social profiles, and most have some form of interaction with one another via API calls. An example would be Instagram posting to Twitter automatically, but there are sometimes issues such as when the photo gets pushed to Twitter the image is not shown, rather a link to the image is provided. Without that thumbnail, it's likely to lose 80-plus percent of possible views because people aren't going to click an image when they don't know what it is. I am now using an app called IFTTT which stands for "If This Then That" and it's essentially a mobile version of Mac's Automator app that I love so much.
Everyone has a different feeling on collaboration. I feel that it's a very good thing for a new photographer, but I also feel it can be greatly misused or misrepresented. I used a model/photographer finding website to gain skills and experience via collaboration, and I feel it was a shortcut to what would otherwise have been years of work.
This may be appalling to some, or realistic to others, but I think if we don't discuss the state of the profession of photography we will eventually regret it. When it is more than a hobby, how has the industry changed? Is it a good change? Has technology helped or hurt the professional?
For years, I've been the biggest supporter of everyone using a Mac, except gamers. Especially if you are a photographer or graphic designer, it just makes sense and it always has. But as current events unfold it's becoming harder and harder to stick with the platform, no matter how great it actually is.
Color has always been an Achilles' heel for me. When I first started in this industry, I was always looking for the magic answer: a specific Photoshop action, or a Lightroom preset, or a plug-in that did some kind of magic that created the color that I had wanted. Boy was I barking up the wrong tree.
Today's tip is a more basic tip aimed at newer retouchers, and is a common quick fix that I feel is necessary when your subject has red in their eyes. This is a 20-second fix which can be made even faster by turning it into an action and assigning a hot key shortcut.
Bokeh is a topic that often sparks debate and is seen by some as subjective. In a vast sea of endless options for gear, there is nothing that excites me more than a truly special lens with excellent character. Today I'm very excited to share another of my favorite classic lenses being reborn via Oprema Jena, the legendary Biotar 2/58.
Since the very first session I had, I knew I wanted to be as good as I could possibly be. Without any real formal school, I learned most everything by doing. Coming from a background as a retoucher, and web developer and graphic artist before that, there were things I thought I knew and did know that were more advanced than beginner stuff. But I was lacking some of the formal training.
I had the glorious opportunity to play with the highly-anticipated (at least for me) upgrade from the D810, the D850. I wanted to touch on a few things, namely the hype and if one really needs this new camera. For me, absolutely I do and I'll explain why. This isn't a review of the D850, but just a few key things that I was really wondering about and needed to know before upgrading.
The internet and information security is not a new topic, but it's a great time to review your security settings. It usually takes a catastrophic event to cause people to take it more seriously. The alleged Instagram hacks that have been reported are a great wake up call.
There are often things that are helpful to workflow, no matter how minor they are. One of my favorite customizations to a new install of Photoshop is the cursor customization. When watching a tutorial and I see the instructor clicking through a menu instead of using a shortcut key for something as simple as duplicating a layer, I can understand the reason why. When demonstrating to people, it's valuable to slow things down and make sure they understand. It may seem subjective to flat out say that changing the cursors is the best thing to do, however I believe that once you try it you will agree.
As I wrote in my previous article, 3DLUT Creator is a magnificent piece of software for color grading, and it has become an essential part of my coloring processes both for video and still work. There are now more buying options for those who don't need all the extra features that some might. Meet the Grading Edition.