One woman has revealed details of how her quest of acquiring a large Instagram following left her in $10,000 of debt.
26-year-old Lissette Calveiro became hooked on posting to the social media site. Her profile, consisting predominantly of pictures of herself, lists her as a “content creator.”
After moving from Miami to New York for an internship in 2013, Calveiro says she got carried away in trying to pursuing the “Sex and the City dream.” Whilst her pictures indicated a wealthy lifestyle, the reality was that she was struggling to afford the constant brunches, clothes, and travel that she was paying for in order to have Instagram-worthy images to post.
Away from social media, Calveiro was on a slippery slope financially – not helped by her internship only paying for her transport expenses. “I was living above my means. I was living a lie and debt was looming over my head,” she told the New York Post.
Even after moving back to Miami and earning a “low-to-mid five-figure salary” by 2016, the debt continued. A desire to not be photographed in the same outfit more than once led to monthly $200 spending sprees, with a further $1000 spent on hand bags and traveling to new locations.
By the end of 2016, she decided a lifestyle change was in order and cut back on her spending. It took around 14 months for her to pay off the Instagram-acquired debts.
She told the New York Post:
Nobody talks about [his or her] finances on Instagram. It worries me how much I see girls care about image. I had a lot of opportunities to save. I could’ve invested that money in something.