I have only been shooting photography for a little over 3 years now. Things have progressed so quickly during that period of time that I haven't really had the chance to look back at the evolution of my photography. I had to think thing long and hard about the investments I have made over the 3 years and the things that really changed the game for me.
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Some may say it’s quite the phenomenon. I only shoot commercial and editorial fashion and I seem to make a living out of it without shooting weddings, families, babies or seniors. I don’t live in New York, Chicago or Los Angeles and I don’t travel like George Clooney in the film “Up In The Air.” The number one question I’m asked on a daily basis: “Clay, how do I get more paying clients?”
I’ve always been enthralled with first person movie scenes, games and music videos. Clocking countless hours with Duke Nukem 3D in my parent’s basement on an old Packard Bell PC planted a seed that forever changed me. To this day I think The Prodigy's breakbeat electronic hit “Smack My Bitch Up” is one of the greatest first person videos of all time.
Day in and day out I see images that raise the question; what is the photographer truly trying to convey in the photograph? In fashion photography, editorial story-telling is commonplace, but you must have a strong foundation for that to manifest properly in your image. Forget the lighting, focus or pose, first you need to question the frame.
Photographers and artists alike are extremely passionate people. With strict deadlines and hectic schedules, we all have the tendency to jump the gun and act or open our mouth before taking a step back from the situation. There is one word which you will be hearing a lot throughout this article. It is a trait at the core of what we do and it’s very much a necessary virtue: patience.
During an initial meeting with local publication NFocus Magazine, the Editor-In-Chief asked for a unique aesthetic on Louisville's theater and arts community and wanted a massive group shot, but not your traditional group shot. I threw out the idea to shoot actors and their "characters" from directly overhead on a theater floor, as if they were action figures laid out and organized. Two seconds after I uttered the idea, I realized I had no clue how I would pull it all off.
Throughout my career so far I have failed over and over again. Although it’s the successes that I'm remembered and known for, it’s the failures that are always the catalyst. At the end of the day, the key to success lies in failure. This improvisational beauty shoot was only a success because I set myself up to fail.