As photographers we face challenges day in and day out, but one of the toughest facets of the job is posing our subject. Regardless of experience, when a model steps in front of your lens for the first time he or she will expect some direction. It’s up to you to give that proper guidance, otherwise your images will just come up short.
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Artificial lighting can be overwhelming, there are thousands of options to modify one single light source and there are dozens of companies that claim they have the best product and best bang for your buck. Regardless, photography equipment is expensive and I know I'd rather not waste money on a gimmick product when the same result could be achieved with just the right strobe placement or accessory.
Ever since I started diving into studio photography the term “V-Flat” has been a big mystery to me. Google and YouTube have been the quintessential resource for photography knowledge and for whatever reason there isn't much detailed information on how to construct a V-Flat or what purpose they actually serve. It took time to sift through the noise of nonsensical DIY fabrication and even more time to unfold the enigma of this studio essential.
If you’ve shot in any studio, then you know the rules. Larger studios may require the use of protective booties on a freshly painted cyc wall or some practice the unsaid "no shoes" rule when stepping onto background paper. But, unfortunately, that just doesn’t happen and if the subject is jumping or moving look after look that background is going to get dirty. We all know the pain of re-touching that dirt.
Getting it right in camera is one of the most important steps to achieving a great photograph, but color grading is what can really take your work to entirely new level. It has taken me nearly 2 years to find the right process and perfect combination to obtain the right look. And, over the course of my time writing for Fstoppers, I've been asked dozens of times about the coloring and process behind my imagery. Well, I've finally broken it all down in one quick tutorial.
I’m a huge fan of Annie Leibovitz and the imagery she has captured over the past few decades. Being a self-taught photographer, I looked to her work time and time again for inspiration and motivation. Over the course of a year, I scoured the internet for information on her lighting setups, equipment and methodology. But, the more I dove in, the less concerned I became about equipment and the more I felt the need to simplify my style.
I've been there, standing in the middle of a field on a hot day with a scorching sun, mulling back and forth on how to capture a quality shot. In the back of my mind, I'm wishing for some cloud cover or an overcast sky to magically move in. A commercial client or art director doesn't care what time it is, they just want the right image. It’s up to you to capture that image with the weather Mother Nature has dealt.
I guess I’ve always been different; I’ve never really yearned for a big studio space. As a freelance photographer, the majority of my clients require that I come to their location and shoot on-site. I have a strict organizational-mobile system to transport all my equipment which includes over 8 strobes, 2 scrims and a plethora of staging props and modifiers. I’m asked quite often about my studio and where I shoot all these incredible portraits and dramatic fashion editorials. The answer is easy; my living room.
Day in and day out I see images that raise the question; what is the photographer truly trying to convey in the photograph? In fashion photography, editorial story-telling is commonplace, but you must have a strong foundation for that to manifest properly in your image. Forget the lighting, focus or pose, first you need to question the frame.
We have been sold on the biggest myth of all time; In order to succeed at anything and have a lustrous career you must spend 4 years in an overinflated educational institution and spend a small fortune, which doesn’t include costly textbooks, supplies and living expenses. All in exchange for a fancy sheet of paper we call a degree… a piece of paper that gives us instant credit and a golden ticket to the gravy train. Right?
Throughout the course of my creative career, I’ve overdrawn my bank account a lot, shed tears over stress, and stared in the mirror for hours in dejection. I’ve made my share of professional and personal mistakes and certainly learned the hard way from all of those choices. I’ve lost, I’ve won, I’ve sacrificed, and I’m blessed to have earned.
Zoom, focus, spray and pray. That seems to be the M.O. of many photographers who shoot runway. I admit, I was one of those photographers. The one who scours through thousands of images at the end of the night, wishing they had shot more strategically. And, after two hours of culling, flagging three images per look, they’d be lucky if only one was tack sharp. After many shows, I’d criticize my every move and would long for a time machine to do it all over again.
Whether you’re a fan of social media or not, it’s definitely here to stay and constantly evolving at lightning speed. It’s completely changed the fabric of how we (photographers) do business: from publicizing images to marketing tactics and communication, our daily life is inundated with a constant barrage of notifications and a conditioned head-down-to-phone routine. Unfortunately, if you aren't using social media to its fullest, then you may be left behind.
I’ll never forget the email; I was on a plane somewhere over the Florida coast, on my way to the Bahamas for the Fstoppers Workshops 2014. Just before I left the States, I had signed on with the artist consulting firm Wonderful Machine. The first step in preparation for a press release was to tear my website apart. The critique was tough and they slashed it hard… here I am in one of the most beautiful places in the world, feeling a truck load of anxiety. For years, I had thought I had a clean and straight to the point website, but it turns out I needed to strip it down even more.
When people walk through my living room studio, they are puzzled that I do not own or rent a permanent studio space. What many do not know is that when I’m contracted for a commercial assignment, about 80% of the time I must travel to a location or shot at the client’s home base. And, in many cases that requires transporting several 9 foot seamless backdrops and a whole lot of equipment. I don’t have a giant bus to haul all of my studio gear, so it’s been a trying experience to find the right tools to efficiently pack and tote my mobile studio.