Portrait and Editorial Photographer, Clay Cook has learned the importance of going the extra mile, after a long, arduous run in the music business. Clay has shaped creative projects with History, Lifetime, Comcast and Papa John's Pizza. In addition, he has photographed assignments for Time, Forbes, The Guardian, W Magazine, USA Today, ESPN and Inc.
I’m a huge fan of Annie Leibovitz and the imagery she has captured over the past few decades. Being a self-taught photographer, I looked to her work time and time again for inspiration and motivation. Over the course of a year, I scoured the internet for information on her lighting setups, equipment and methodology. But, the more I dove in, the less concerned I became about equipment and the more I felt the need to simplify my style.
Artificial lighting can be overwhelming, there are thousands of options to modify one single light source and there are dozens of companies that claim they have the best product and best bang for your buck. Regardless, photography equipment is expensive and I know I'd rather not waste money on a gimmick product when the same result could be achieved with just the right strobe placement or accessory.
Getting it right in camera is one of the most important steps to achieving a great photograph, but color grading is what can really take your work to entirely new level. It has taken me nearly 2 years to find the right process and perfect combination to obtain the right look. And, over the course of my time writing for Fstoppers, I've been asked dozens of times about the coloring and process behind my imagery. Well, I've finally broken it all down in one quick tutorial.
We’ve all been there, stuck with bad light and fresh out of ideas. I may spend up to an hour pre-lighting before a model or subject steps onto set, I work out the kinks and make sure everything is how it should be. But, despite my best efforts to make it right, every now and then I run out of time and have to wing it. We all have our “go to” lighting scenarios, but when you’re standing in unknown territory, keep the following tips in mind and you just might make it through the storm.
During an initial meeting with local publication NFocus Magazine, the Editor-In-Chief asked for a unique aesthetic on Louisville's theater and arts community and wanted a massive group shot, but not your traditional group shot. I threw out the idea to shoot actors and their "characters" from directly overhead on a theater floor, as if they were action figures laid out and organized. Two seconds after I uttered the idea, I realized I had no clue how I would pull it all off.
Throughout my career so far I have failed over and over again. Although it’s the successes that I'm remembered and known for, it’s the failures that are always the catalyst. At the end of the day, the key to success lies in failure. This improvisational beauty shoot was only a success because I set myself up to fail.
It all started with a conversation between filmmaker Justin Gustavision and I this past Friday. Justin works for Nadus Films who just released a brilliant award-winning documentary “BBoy For Life” which shows how break dancing has provided teenagers a way out of Guatemalan gang life. The film has been picked up by Starz and Discovery Channel, yet their social media presence could be considered dry, when it should be arousing a well-deserved tornado of hype.
I get asked day in an day out; "What is that big black box on the front of your lens?" Well, it's a matte box that mounts glass filters in front of your lens... the LEE Filters System. In attempt to cover the question I recieve so often, I wanted to address it all and explain the system, but my friend and fantastic photographer Dave Kai Piper beat me to the punch! So, instead of writing my own article on the matter, I thought it best to simply share his article...
I always tether. Whether it's for a client or fashion editorial, the CamRanger has played a very important role in capturing rock solid images. But, before the wonderful technology of wireless tethering came into the picture, I always tethered to a workstation. However, that came with the annoyance of a long tether cable dangling off your camera. I always felt the sense of being trapped or held back from moving freely, I was always concerned and it was always a distraction.
Whether you’re a fan of social media or not, it’s definitely here to stay and constantly evolving at lightning speed. It’s completely changed the fabric of how we (photographers) do business: from publicizing images to marketing tactics and communication, our daily life is inundated with a constant barrage of notifications and a conditioned head-down-to-phone routine. Unfortunately, if you aren't using social media to its fullest, then you may be left behind.
Whether we're a photographer, graphic designer, painter, musician or dancer... throughout our career, we’ll slam right into a rock solid wall and it some cases it can be so traumatizing that some of us may never recover. It’s not really a question of if; it’s a question of when and if you’re a new artist then brace yourself, there will come a time when things just don’t click. I’ll be honest; I hit that wall with writing for Fstoppers this past month. Writing 1,000 words once a week is no easy feat, I figure it's only appropriate to write about this very topic as I sit here in recovery from a creative collapse.
Zoom, focus, spray and pray. That seems to be the M.O. of many photographers who shoot runway. I admit, I was one of those photographers. The one who scours through thousands of images at the end of the night, wishing they had shot more strategically. And, after two hours of culling, flagging three images per look, they’d be lucky if only one was tack sharp. After many shows, I’d criticize my every move and would long for a time machine to do it all over again.
I’ll never forget the email; I was on a plane somewhere over the Florida coast, on my way to the Bahamas for the Fstoppers Workshops 2014. Just before I left the States, I had signed on with the artist consulting firm Wonderful Machine. The first step in preparation for a press release was to tear my website apart. The critique was tough and they slashed it hard… here I am in one of the most beautiful places in the world, feeling a truck load of anxiety. For years, I had thought I had a clean and straight to the point website, but it turns out I needed to strip it down even more.
As photographers we face challenges day in and day out, but one of the toughest facets of the job is posing our subject. Regardless of experience, when a model steps in front of your lens for the first time he or she will expect some direction. It’s up to you to give that proper guidance, otherwise your images will just come up short.
I guess I’ve always been different; I’ve never really yearned for a big studio space. As a freelance photographer, the majority of my clients require that I come to their location and shoot on-site. I have a strict organizational-mobile system to transport all my equipment which includes over 8 strobes, 2 scrims and a plethora of staging props and modifiers. I’m asked quite often about my studio and where I shoot all these incredible portraits and dramatic fashion editorials. The answer is easy; my living room.
