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Alex Cooke

Cleveland, OH
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Original Articles from Alex Cooke

6 Things Wrong With the Photo Industry

Photography is in one of the strangest periods of its history. On the one hand, the tools are more powerful, accessible, and versatile than ever. A mid-tier or even beginner mirrorless body today outperforms the flagship DSLRs professionals relied on a decade ago, and software can recover exposures or retouch files in ways we couldn’t have imagined before.

5 Shooting Habits That Quietly Ruin Your Photos

Every photographer builds habits over time. Some are good: the little rituals that make your setup faster, your workflow smoother, and your results more consistent. Others are neutral, quirks that don’t matter much one way or another.

5 Camera Settings You Shouldn’t Leave on Default

Camera makers design their gear for the broadest possible audience. Out of the box, the settings are meant to serve vacationers, hobbyists, and anyone who just wants to point and shoot without digging into a menu. These defaults are tuned for safety, not precision, and they prioritize avoiding disaster over achieving excellence.

5 Times Manual Focus Is Still the Best Option

Autofocus has gotten absurdly good. Between face detection, subject tracking, and AF that locks onto animals, planes, or even trains, modern cameras often feel like science fiction compared to DSLRs of the early 2000s. You can hand a mirrorless body to someone who’s barely touched a camera, and it will produce usable shots in conditions that used to make pros sweat.

5 Editing Shortcuts That Save Hours Without Cheapening Your Work

Photographers love to brag about their hours in the edit cave. There’s a strange badge of honor attached to 2 a.m. Lightroom binges, as if suffering through endless slider tweaks somehow makes the work more “serious.” But here’s the truth: clients don’t care how long you sit in front of a monitor. They care about turnaround time, consistency, and whether the final product looks polished.

5 Times Shooting JPEG Photos Is the Smarter Play

Raw is practically a religion. It preserves sensor data, maximizes editing latitude, and lets you recover mistakes that would wreck a JPEG. That’s all true... and still incomplete. “Shoot raw or you’re not serious” turns a tool into a dogma. Tools aren’t moral; they’re contextual. The job dictates the format, not the other way around. 

5 Times It’s Smarter to Say No to Work (and Why)

Photographers are trained to nod yes. In the beginning, it feels like survival, as every gig could be rent money, portfolio material, or a referral waiting to happen. Even seasoned pros get caught in the same reflex: saying no feels reckless, like turning down income in a field where nothing is guaranteed.

5 Proven Ways to Get Repeat Photography Clients Without Cutting Rates

The hardest part of being a photographer often isn’t taking great photos, it’s running a sustainable business. Shoots come and go, and when the calendar looks thin, panic sets in. That’s why repeat clients matter more than almost anything else in your business model. A client who hires you again and again is worth far more than a new one you have to chase. 

5 Hidden Camera and Lens Features That Instantly Boost Your Keeper Rate

Before you price out another lens, open your menu. Hiding behind plain names like “histogram,” “focus limiter,” and “touchpad AF” are five switches that quietly raise your keeper rate, clean up color, and shave hours off your edit. Flip them once, and your camera stops acting like a bag of parts and starts behaving like a partner. Your next upgrade isn’t in a shopping cart.

5 Ways for Photographers to Prepare Portrait Clients for a Shoot

A smooth portrait session starts days before the first shutter click. Set expectations, reduce decisions, and build trust up front, and your clients will walk onto set relaxed, styled, and ready to give you real expressions. Here’s a five-part playbook you can copy, complete with scripts and micro-checklists. 

Lens Adapters Demystified: What Works, What Doesn't, and How to Pick the Right One

Adapters are the bridge between today’s mirrorless bodies and yesterday’s affordable glass, but not all bridges feel the same underfoot. This guide explains how adapters work in practice, what usually delivers the best autofocus, which types of adapters exist (and when to use each), plus the real-world pitfalls that trip people up. 

5 DSLR Cameras Worth Buying in 2025

Before you drop $3,000+ on another mirrorless body, consider these five DSLRs that still solve real jobs better than the spec sheet suggests. From IBIS in a DSLR and 153-point AF at 10 fps to base ISO 64 dynamic range and built-in Astrotracer, these proven bodies deliver client-ready files, deep lens ecosystems, and prices that leave room for glass. 

How to Read a Lens Spec Sheet Like a Pro

Spec sheets can look like alphabet soup—ED, ASPH, OIS, STM, USM, MFD, 0.5×—but each line quietly predicts how a lens will behave on a job. This guide strips out the marketing and shows you what matters, why it matters, and how to make smarter buys from your desk. No test charts needed; just practical translation from spec to outcome. 

Are Sigma and Panasonic Coming for Canon, Nikon, and Sony?

Every so often, a product launch doesn’t just release something new. Rather, it changes the tone of an entire ecosystem. This is what Sigma has just done with two lenses that, on their own, would be remarkable, but together feel like a tectonic movement. And they show that the big three (Canon, Nikon, and Sony), might be on notice. 

Master Photographer Brownie Harris Marks 50 Years With Retrospective Release

Photographer Brownie Harris has spent five decades capturing both the famous and the ordinary, with a portfolio that stretches from John F. Kennedy Jr. to factory workers and Hollywood sets. Earlier this year, Harris released Brownie Harris Retrospective 1970–2020, a book that brought together a lifetime of images and stories. 

5 Reasons Why Global Shutter Isn’t Essential for Most Shooters

Every few months, the internet decides that “this” is the future of cameras. Lately, that “this” is global shutter—a sensor that reads the entire frame at once, promising zero skew, perfect flash sync, and freedom from LED banding. It’s impressive technology, but for most photographers and hybrid creators, it isn’t the upgrade that moves the needle.

5 Underrated Camera Features You Shouldn't Overlook

Most photographers obsess over megapixels, autofocus points, and dynamic range when shopping for new gear. But while you're comparing sensor specs and lens sharpness charts, you're probably overlooking the features that could actually revolutionize how you shoot. 

5 Underrated Lens Features You Shouldn't Overlook

While pixel-peepers obsess over sharpness charts and bokeh samples, the smartest photographers know that certain overlooked lens features can help you get that elusive shot. Here are five hidden gems you should look for in your next lens. 

5 Mistakes Photographers Make When Buying a New Lens

Every photographer dreams of that pristine lens collection, but many end up with expensive glass gathering dust while scrambling to find the lenses they actually need. The brutal reality is that lens purchases gone wrong hurt because good glass costs so much and directly determines whether you can accept paying jobs. 

5 Mistakes Photographers Make When Buying a New Camera

You're about to drop thousands on a new camera system, convinced that flagship body will transform your photography overnight. But here's the brutal truth: most photographers sabotage their success before they even click the shutter, making expensive mistakes that leave them with gear they can't use effectively and budgets too depleted to fix the problem. 

5 Fatal Mistakes Photographers Make in Their First Year of Business

Starting a photography business feels like stepping into a dream job where creativity meets entrepreneurship, but the harsh reality is that most new photography ventures fail within their first two years. The difference between thriving photographers and those who crash and burn isn't talent or expensive gear.

5 Lesser-Known Lenses Bokeh Fanatics Won't Want to Miss

Every photographer has experienced that moment of envy scrolling through Instagram, wondering how certain portraits achieve that impossibly smooth, cinematic background blur that seems to wrap subjects in pure light. Here are five fantastic portrait lenses that will give you some of the smoothest and unique bokeh you've ever seen. 

These 5 Game-Changing APS-C Cameras Prove Full Frame Isn't Everything

The camera industry has been pushing full frame sensors so hard that many photographers think anything smaller is automatically inferior. Here are five remarkable APS-C cameras that deliver professional results while offering advantages that even the best full frame cameras can't match. 

Fujifilm X-T5

Expect to Pay: $1,899

10 Ways Social Media Destroyed Photography

Photography once demanded patience, skill, and genuine artistic vision, but social media platforms have systematically dismantled these foundations in favor of instant gratification and algorithmic manipulation.

The Most Expensive Clients Are the Ones Who Pay You Least

That bargain client who seemed like easy money might be the most expensive mistake you'll ever make. While premium clients pay well and respect your time, cheap clients create a cascade of hidden costs that can destroy your photography business faster than a dropped camera. 

10 Modern Cameras Under $600 That Produce Professional Results

You don't need to spend thousands to capture magazine-worthy photos and television-worthy videos that rival expensive professional equipment. These 10 modern cameras (no DSLRs!) prove that exceptional image quality, advanced autofocus systems, and professional features are now accessible to photographers on any budget. 

Why Photography Could Be the Mental Health Boost You Never Knew You Needed

Picking up a camera is a powerful tool for improving your psychological well-being, with benefits that extend far beyond just capturing pretty pictures. From reducing anxiety levels to fostering genuine human connections, photography is emerging as an unexpected form of therapy that's accessible to anyone with a smartphone or camera.