Whether you’re a die-hard football fan or just watching Super Bowl LX for the multi-million-dollar commercials and the halftime show, there is one thing we can all agree on: the sheer scale of the production is staggering.
When shooting macro cinematography, you quickly realize just how much the right lens shapes the storytelling process. Many probe lenses tend to either be too rigid in focal length, difficult to balance, or less practical for fast-paced setups.
The long-awaited update to Sony's 85mm f/1.4 G Master lens is finally here, but are the updated optics, build, and performance worthy of an upgrade? Let's delve into the reasons why, for me, that answer is a resounding yes.
https://www.youtube.com/watch?v=tgLSqWHUMgM
Get an inside look at what it takes to cover an MLS soccer match at the Seattle Sounders, featuring Sony's flagship a9 III global shutter full frame mirrorless camera, and the PDT-FP1, an all-new portable data transmitter for creators.
The perceived glamorous life of a Hollywood unit still photographer is not all about meeting A-list celebrities and taking iconic cover shots of award-winning films. It's actually a challenging endeavor that requires grit, perseverance, and a plethora of social and technical skills.
A while ago, I shared a fun post by Taylor Jackson, where he points out that we’re all Sony shooters, whether we know it or not.
I recently had the honor and pleasure of attending Sony Kando in Snowbird, Utah.
Sony has updated its flagship hybrid APS-C camera lineup with the release of the feature-packed a6700.
Sony’s latest flagship Xperia device pushes the boundaries of what’s possible with mobile phone imaging.
This firmware update for the FX-3 cascades down additional Sony Cinema line features from the FX-9 and FX-6, including the following:
There are many simple and effective techniques that you can utilize to improve your photography when you're just starting out. Check out these seven simple tips to help you improve your photography as a beginner.
Sony's AirPeak drone is the world‘s smallest drone that can carry a full frame Alpha series mirrorless camera. It's also a versatile aerial platform that's capable of carrying other payloads. Check out how professional drone pilot Craig Coker deployed powerful drone-lighting tools to capture stunning images of world-class athletes in the first AirPeak "Light The Night" showcase.
Can you shoot exclusively in JPEG as a professional photographer? Check out our interview with award winning wedding and portrait photographer Scott Robert Lim, as he explains why he's been shooting only in JPEG for over 23 years.
According to Taylor Jackson, we're all Sony shooters, whether we like it or not. With the majority of today's cameras carrying Sony's imaging sensors, are we all becoming Sony shooters without even knowing it?
The Lumix S5 II is the first full-frame mirrorless camera from Panasonic to offer hybrid phase detect autofocus and a plethora of other cinematic video options. With all of the new improvements on the S5 II, could it be an ideal choice as a full-fledged cinema camera?
With 28 days to celebrate Black History Month in February, let's take 28 opportunities to celebrate some talented black photographers who are currently making history with their work.
Have you ever wanted to take photos and videos of the Earth from space? Sony has launched an a7R IV nano-satellite into space, offering a user-controllable space photography service.
DjJI has released a miniature version of their popular RS3 gimbal series, reducing its overall size to fit into a backpack and giving it enough power to handle most mainstream camera setups.
The a7R V is the first AI-based camera from Sony. It has a dedicated AI processing chip, deep-learning algorithms, human pose detection, 8 stops of IBIS, and 61 megapixels of resolution. But is it really the best Alpha ever?
