Product Photography With Fire Tutorial

In today's video, I light the bottle of Oliveum Hot Sauce on fire for an online advertising campaign I'm about to run. 

My goal was to capture Oliveum hot sauce with embers falling down around it in slow motion. I ended up filming this in my backyard at night to get a black background. I set the bottle on a piece of glass on top of a black piece of foam core to get a reflection. I then lit lighter fluid-soaked steel wool on fire and let the embers fall down onto the bottle. For additional shots, I lit steel wool on fire around the bottle itself to get flames in the shot. 

Back in Premiere, it was easy to stack shots on top of each other and by choosing the "lighten" blending layer, I could combine fire elements together. 

This look took quite a bit of trial and error, and it's a bit too difficult to explain in writing, so watch the video above to get the full explanation. 

Gear Used

Sony a7S III

Tamron 28-75mm f/2.8

Manfrotto MT055CXPRO4 Tripod

Fiilex P3 Color Lights

Profoto 1x3 Softbox

Rhino Camera Gear Slider

Black foam core


Steel Wool

Lighter Fluid

Wire Shelf

If you're interested in product photography, check out The Hero Shot. And if you're a fan of hot sauce, check out Oliveum

Lee Morris's picture

Lee Morris is a professional photographer based in Charleston SC, and is the co-owner of

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1 Comment

Thanks for the video! I've stumbling through efforts to get real flame in a baseball/softball promo pic and you have given me ideas.
And a note about your hot sauce. I think you are right-on with the premium market segmentation idea. I work with a number of students at Stetson College in Florida who are in a marketing program and they are always looking for internship projects. I suggest you look locally for the same kind of help. You will get lots of energy and ideas from great people at minimal cost. College of Charleson maybe?