How to Make a Product Video Shot on a Tripod More Dynamic

Daniel Schiffer is an editing master. In this video, he walks us through his editing to make a video shot completely on a tripod more dynamic. He does this by adding movement, scaling the video using keyframes, masking, and then ultimately adding some effects to complete the video. 

It's all done in a small studio in his apartment. So anyone with a tripod can set this up. The thing that will make your video different is the creative execution in the edit. What you can learn from Daniel is how he goes about adding keyframes and asking why he adds the movement in the way he does. 

He uses Final Cut Pro, but this type of movement can be created in Premiere Pro too, without the need to open After Effects. So if you're an Adobe subscriber, you can do it. One effect found in Final Cut and Premiere Pro is called Optical Flow, which adds frames between your video frames to slow it down more than the frame rate you shot it at.  

The one other thing that shows his attention to detail is his ability to mask when needed, and applying that mask correctly. If you're familiar with Photoshop, you should know how to use masks. In Final Cut and Premiere Pro you can do the same, and you can use keyframes to apply movement if necessary. In Premiere Pro, you can even motion-track something and apply the movement of the mask to that. 

He's got a lot of experience with product-orientated videos like this, and if you want to start making these types of videos, I would recommend trying to do what he does in the editing, and adjusting it to be uniquely your style after you've mastered the skill. 

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