I recently was introduced to Making View, a Norwegian company that specializes in creating 360-degree panoramic video. Yep, you read that right. Panoramic video. Much like a 360-degree photo tour, you can zoom and move around the video as it plays. It is without a doubt one of the coolest things I've seen in recent memory, and I can see the technology being used in some pretty incredible ways.
There have only been a few examples of this technique released to view, but they're both incredible. I try not to recklessly throw around buzzwords, but I'm not sure how else to describe this. You can use your arrow keys to look in different directions as the video plays, and it adds an entirely new dimension to the viewing experience. Not only can you look ahead, as with a traditional POV camera, but you can look behind and to the sides in real time as the video plays. The car is driven by Red Bull Racing test driver Sébastien Buemi on Rudskogen circuit in Norway.
While it seems that it's going to be a long way in the future, imagine being able to watch a live broadcast of a sporting event and being able to pan around the scene on your own. While it might be impossible to pull this off for a feature film due to the lighting and set design, being able to put a POV camera on an F1 car or an X-Games athlete (think of how cool this would be if we could stick it on a Skateboarder's helmet or something) and choosing what and where you watch would be pretty incredible in a live setting.
In addition to the F1 racing footage, there is a downhill mountain biking sequence which is just as cool, and allows the same freedom of motion. You can check that out here.
I'm interested in watching this develop - if anything else comes up, I'll be sure to share it!