Gnarly Bay has been doing quite a bit in the past few years. Their demo reel for 2011 is just them saying "we're better than you", but in the nicest way possible. Do yourself a favor and head over to their Vimeo page and check out some of their work. I have learned quite a bit just from watching their stuff, and it makes me think of ways that I can be more creative, not only with video but in my photography as well. Enjoy!