GoPro is getting ready to release their official IPO (Initial Public Offering) and join the stock market within the next 2 weeks. I received an email from GoPro yesterday asking if I wanted to participate and reserve the power to buy some of their IPO's and I instantly signed up and transferred funds.
After posting to Facebook about my excitement that GoPro (GPRO) was officially going to be publicly traded, I received quite a few messages from people. A few of them really wanted to know why I was so excited because they felt that GoPro has, in a way, peaked at this point. That was a very valid topic to bring up and if you step back from the "HERE WE COME" excitement and buzz that usually surrounds a company and their IPO announcement, you can see the numbers to show that GoPro has in a way nearly peaked but no one seems to consider that they have a LOT of new gear to release, new patents pending, and software in the works.
As of now, a majority of GoPro's revenue comes from sales of their HERO3 and the HERO3+ cameras along with the batteries, mounts, wi-fi remotes, and other accessories. In 2013, they nearly doubled the 2012 sales by bringing in approximately $985 million. TheStreet pointed out that in 2013, the company's growth actually showed signs that it wasn't growing as fast anymore. in the first quarter of 2014 we saw revenue drop to $235.7 million though they did have a strong fourth quarter in 2013 due to holiday sales. So this still kind of leaves people on the fence about whether or not GoPro can bring in more profit or if it is jumping in the stock market at its high.
What can we expect to see from GoPro to make that revenue keep going up? The obvious answer is a NEW GoPro camera. Rumors have been going around for awhile now that the next GoPro HERO4 will be a game changer. With possible 4k recording at 30fps, 1080p at 120fpx, and even 720p at ahuge 240fps. All of this on top of many other advancements from the HERO3+ are said to be in the next release. It will be the perfect camera for a huge amount of consumers no matter what your focus is on. The GoPro cameras have almost made a permanent footstep in the video production world. I see them at almost every wedding, sporting event, bike ride, and everywhere in between. The price point of the cameras and quality they give off make them a must have for everyone.
On top of a new camera being released, I believe we can expect to see more accessories. We already have been seeing some releases of products such as new boom arms, helmet suction cups, and more. A lot of their recent commercials on TV have even been showing off some cool visuals created by the use of different kinds of mounts for the camera. It looks as if GoPro is always pushing out something to change the scene and increase the production levels across the board for all skill levels.
GoPro does not seem to want to stop at just cameras and accessories, they signed an agreement with Microsoft's Xbox to start a new video channel which will offer advertising opportunities along with having Virgin America as a partner as well. The team GoPro has put together recently has a strong focus on producing content using their actual products to show what it can truly do. Branding is a strong focus and we can already see it working on their Facebook, Instagram, Twitter, and especially Youtube account. The company looks to be jumping into a new chapter with a focus on media sharing, but doing so with the branding of their product and making the media clearly focused on GoPro usage.
"GoPro said in its prospectus it has 42 issued patents and 68 patent applications pending in the U.S., and 15 corresponding issued patents and 12 patent applications pending in foreign countries. Those patents include designs for camera's and software, in addition to physical structures, image processing, operational firmware and other types of software." - TheStreet
Everyday I find myself on their Youtube channel and Instagram watching videos of skydivers walking across slacklines between two hot air balloons, insane surfing videos, first person views of motocross races, and much more. To be able to have one central location for everything GoPro related would be ideal and it is nice to see them recognizing this. I am excited for what they have to come and am confident that the company will be releasing amazing new products this year that will launch them into great profits. They are unique and the competition just can't keep up as of now. I'm excited for the GoPro (GPRO) IPO and you should be too!
What are your thoughts on GoPro's IPO?
[Some information sourced from TheStreet.com]
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