Amazon Goofs, Prematurely Publishes Nikon DF Product Page, Pricing

Amazon Goofs, Prematurely Publishes Nikon DF Product Page, Pricing

I'm not used to so many leaks/mistakes the day of a release, but it looks like someone at Amazon got a little trigger happy. Though the page is no longer active, we screen captured the entire upcoming product release for the hotly anticipated Nikon DF, including price, sensor size, and all the rest of the nitty gritty.

It looks like it has a 16.2 megapixel FX sensor with dedicated knobs (as you can see in the images) for ISO and shutter speed and exposure compensation. It also works with all Nikon AF-S, AF-D and AF Nikkor lenses.

Most importantly, you can see the price point of $2746.95.

nikon DF digital fusion amazon pricing fstoppers

If you want to see more images, you can take a look at some of the photos of the camera that were leaked this morning.

Jaron Schneider's picture

Jaron Schneider is an Fstoppers Contributor and an internationally published writer and cinematographer from San Francisco, California. His clients include Maurice Lacroix, HD Supply, SmugMug, the USAF Thunderbirds and a host of industry professionals.

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58 Comments

$2800 bucks..... for a 16MP retro novelty item.
I hope they took it down because the price was wrong.

eek much as I love NIkon i'm with you on that one. 2800$ is WAY too much for a casual street shooting camera.

Agreed. Back to saving for a Fuji for me if that's the price.

What if that 16mp sensor was the D4's? Would that be a different story for you?

Not really. I mean i'd love to wait until actually holding it to make any clear judgements but you get a D4 if you need a D4. The right tool for the right job.

If this is hitting the same market as the Fuji it's for family moments, street photography, travel photography - something small, lightweight, unobtrusive, stylish. Not something designed for speed, functionality, ruggedness, etc...

but what do I know, i'm just another guy :)

I am a Nikon shooter (D3S and D800e) and use Nikon & Zeiss lenses. I also own a Fuji XE-1 for travel and just keeping in the car. One of the real weight & size advantages with the Fuji is the lenses, not just the body. Have to admit though the bigger DLSRs still take better shots… at least for the moment.

Not coupled to a D600 shutter and only one card slot plus no video.

Everything was going fine: Retro small rugged body: Check, Full Frame D4 sensor: Check, Manual dials FM style, Check,.... 2800$ body !!!!! Nope

Not much was going fine : small AF coverage, D600 shutter, useless and redundant PSAM dial, no front aperture dial, probably only one SD-Card, slow X-sync, no Auto setting on ISO dial, no Auto setting on shutter dial. I could have paid 3000$ today for an F-mount, D4 sensor and X100s ergonomics but Nikon screwed pretty much everything they could. I have 10 Nikkor lenses and the best FX choice to me looks like a D700.

Yeah, it's less for more apparently. What is the thought process on this?

Same as Porsche with the GT3 RS, BMW M3 CSL, etc...

-> Full Frame

That's an official price, nothing wrong about it. $2,750 body only, $3000 with the 50 1.8 lens.
And it's not a novelty item either. You must be a Canon shooter....... :-P

Who cares if it's 16MP. 99% of us don't need anything more. I do my day job on a 36MP camera, and 20 of those megapixels don't mean a damn thing to me.

Still, I'm with you on the price. $2800 is more than I was expecting, and kind of throws this camera out of what I'm willing to spend on a second body.

This. Exactly. I was crazy excited about this because due to my Nikon affiliation (brand ambassador) which meant I could never get the X100/etc. I thought this was going to be the perfect thing for me to carry around & holiday. Then the pricetag hit me like a wet fish.

OH NOES!!!! D600(10) AF system :( boooooo

I was oogling over this as soon as I heard about it but that price is a turn off.

Really curious if this actually IS the D4 sensor. If it is, that isn't too terrible a price. The D4 sensor is a beast.

Wrong. The D800 and D600 sensors are generations ahead. They have better ISO perfomance at slightly better DR. The D4 sensor is roughly 2 tech generations behind.

Wrong, the D4 is clearly superior to both the D800 and D600. Remember that Flagship models always use the best sensor available and all the best functions, then every lower model gets scaled-down capabilities and sensor.

When the D4s comes out, the replacement to the D800 and D610 will add things from the D4. It's a common sense marketing strategy to keep the steep price format.

Again, I process RAW files for clients for a living. The D4 sensor offers no real image latitude vs. the D800, D600 at anything under 3200. That includes DR and Noise (admittedly, the D600 does exhibit some banding when recovering shadows). In most cases, the "Flagship" is not just the sensor. As a D7100 and D600 owner, I don't subscribe to subjective emotions towards a camera.

2800 dollars, internet rage! (Quietly gets out wallet...)

It's gotta be a D4 sensor at this price point. It's like the D700 finally got an upgrade! heheehe.. ;)

unfortunately not, D4 sensor yes so awesome ISO performance but looks like D600 shutter (5 FPS, 1/4000 shutter and 1/200 sync speed), D600 AF module (39 points, 9 cross type, -1EV detection compared to 51 points and -3EV of D800/D4), D600 style partial magnesium build (looks like top and bottom plate only, rest composite plastic). :(

Hey I'm just throwing this out there, but $2,800 is a pretty fair price. We're getting the D4's sensor for 1/2 off. Though I have to admit, I hope they don't cram the AF points together like the D600/610.

I'm inclined to agree. It's certainly not outrageous for a D4 sensor. I think complainers will complain regardless, but will still plunk down the money for one anyway. I was going to go x100s to have something smaller than my d3s and d700, now I'm glad I didn't.

Before the D800 and D600 sensors, the D4 sensor was impressive. Now even my DX d7100 gives it a run for its money and better resolution.

Stop reading DXOmark and go shoot some pictures. The D4 sensor was wonderful at launch, and still is. No way the D7100 comes close, even if DXO says so.

D7100 comes close. Read my above comment. Follow my D600, D300S and D7100 samples with the same handle at Arstechnica and DPR. Thank You. I plan add a D4 sample (borrowed from a colleague) soon at both sites and compare same scene shots with my own Nikons.

You have to be kidding me... that's a very ignorant post. Try actually using those cameras and compare the results. Talking about actual picture quality in real life shooting, the D4 is 2 steps above the D800, the D800 is 1 step above the D600, and the D600 is 3 steps above a 7100. The D7100 doesn't come even close to matching the image quality of a D4 or D3s.

Source: real-life daily shooting experience.

Yes, I DO own a D300s, D600 and a D7100, I DO process RAW files for the D800e (don't have experience with any D800 with AA at the moment and I have processed quite a few D3s and D4s). You are wrong in saying the D800 is one stop ahead of the D600. From my D800e experience, the D800 is a little above 0.5 stop above the D600 in noise but no perceivable (subjective) advantage in DR when recovering underexposed wedding and concert events. The D600 is just around a stop ahead of the D7100 in both noise and DR since I own both a D7100 and a refurbished D600. My The DxO and DPReview score are more generous than my findings. I suggest you get out of your fanboy shell and do something useful. I invite other colorist and RAW processors to confirm my claim. Note: Canon and the Sony translucents DR are generally a stop and a half inferior in DR and almost a stop behind in ISO noise.

Well, D800 files to big, D610 not pro body. Df with D4 sensor, not for D4 money, well, maybe! I need some upgrade from d700, so maybe this one! From other hand, It could be a little weird to shoot wedding with this one! At least interesting for sure.

Sadly, I still think that the D700 is a better camera than this one.

Well, that blue noise at high iso is disturbing. And knowing that some crop dlsr (D7100) is better at high ISO also isnt heart warming feeling :)

I bought a used D3 and sent it back a week later for a new D600, I know it sounds weird but while I loved the body and the AF it had an unpleasant haze on any image over ISO 5000. It may have just been the one I had but I felt my D7000 gave a nicer image at ISO 6400 (again my personal opinion).

The D600 in image quality in my eyes is at least a stop better than the D3 but I really wish it had a proper AF module. As Valters says, D800 files for me are too big, D600 are larger than I really need. 16mp would be brilliant but I know there will be a long wait until a true D700 replacement

Well of course D600 is better in High ISO, it's 4 years newer (d3-2008??)!
I also have D7000 and it's about 1 stop worse than d700/D3! imho :-)
Not even mentioning colors etc :-)

I agree with you on the D600. However, is it just me or is composing a hectic/kinetic shot shot more difficult with the D600 than with the other pro Nikons?

Was so excited about this until the price...decimal place is in the wrong area for me! :) $2800 for a camera? Umm..nope. I'd have paid about $350-400 for the body. Too bad - I really, really like the look and the concept...

You can probably get a good deal on a used iPhone 4s on Fredmiranda for 350....
I hear they take pretty good shots.......

That was a bit uncalled for. Just because I do not want to pay $2800 for a camera body does not mean that I do not appreciate a good camera.

Cough. What???

What are you questioning with your "cough. what?" - I will not pay $2800 for a camera, no matter how cool it looks. My husband works really hard for our money, and I'm not about to spend that kind of money on a novelty camera. Sure, it's a good camera, but I do not NEED one that expensive. Was hoping it would be a LOT cheaper. Sorry that is so hard to understand.

I think the hard part to understand is that you hoped they would be in the sub $500 range. No way it would ever be that cheap without huge quality cuts.

Not for full frame. She should get a nice D3200 and call it good.

For that much budget, you might want to go for a used D5100 or something like that.

I really dont understand the market they are going after for this. Can someone help explain to me who this if going to be marketed towards and how successful they think it will be? The price point isnt going to make it fly off the shelves. That said, I want. I really want but I'll stick to my Fujis for the time being.

They are marketing to two groups-- older folks who still pine for the simplicity of 35mm film slr and ... the young, hip crowd who worships all things retro.

It wasn't a goof. Amazon did the same thing with the D4 to hype it up.

I can't w8 to see a hands on review. In my opinion $ 2.800 is not too much. And if people can't understand the price, than it's plain this is not a camera for you and you shouldn't buy it.

What makes this camera special is:
-It looks and probably is very solid.
-It's small and light.
-It's full Frame
-It's got the right amount of Megapixels in my opinion.
-It looks cool! (but in the end that's not what it's about)
-When you are shooting an event/wedding or just taking it out on the street you can take photo's easier without people seeing you because you're not carrying a huge camera.

I really like this camera already and i think i'm gonne buy it. I still want to see a hands on first though. And i have to wait for it to be released in the Netherlands.

to bad it doesn't have video, well I guess they can bring out another version in the spring '14 with a Dfs

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