TIME Magazine's New Cover Was Made With 958 Drones

TIME Magazine's weekly cover is famous as a visual representation of current culture. What better place to display today’s “upper” technology: the drone (958 of them, to be exact)?

TIME assembled a team of drone experts to create a large-scale "TIME" cover, which was made up of red and white lights attached to the drones. This was executed at twilight, allowing the red and white lights to be bright enough and avoid any issues of exposure in total darkness.

Like many others, some years ago I saw the drone hype as a fad that probably wouldn’t amount to much. But it wasn't long before these buzzing little gadgets became more powerful and accessible to the public, and new uses were identified, ranging from photography, videography, and cinema to fighting terrorism and even delivering packages or cell service to victims of natural disasters.

Drones are everywhere these days. Whether one is hovering above a crowd at a music festival or skimming a popular swimming hole where weekenders are enjoying a nice afternoon, a drone might well have been spotted by you recently (or one might have spotted you!). The public seems generally more accustomed to their presence now than, say, in 2011, but some distrust still exists. Reports of drones being shot down from airspace over private residences are no longer uncommon.

TIME seems to be shedding light on the ever-developing functionality of drones, which should give the public more insight on how useful this technology is. The feature article in the new issue addresses the persistence of drone culture with the bold headline: "Drones are here to stay. Get used to it."

Scott Mason's picture

Scott Mason is a commercial photographer in Austin specializing in architectural imaging.

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7 Comments

WaW. Amazing thanks for sharing

it's cool but Disney has been doing this for a couple of years now.

Shot on the HELIUM 8K S35 sensor.

Just looked it up, that's a RED camera - wow! I imagine it would actually perform well in total darkness, but the wind issues of stability might hamper a long enough exposure. Any sensor geeks care to chime in?

Actually, it wasn't a photo mode specifically. It was a 35.4 MP still taken from the video they were recording. RED has their new "DSMC2" system that stands for "Digital Still and Motion Camera". You can pull high quality stills from the video that is recorded. The HELIUM sensor is pretty good in low-light conditions, but the new GEMINI sensor is even better.

I should have expected that, it makes more sense to take a video still in this situation. Was the HELIUM or GEMINI sensor used then?

HELIUM was used :)