Apple's Latest Ad Features Martin Scorsese, Thoughts on Creative Pursuits

For many of us, the weekend is our time to work on personal projects, try new processes, and get creatively refreshed after a week of the 9 to 5. If you're in need of come creative inspiration, Apple's newest iPad Air ad featuring legendary film director Martin Scorsese has got you covered. I highly encourage you to spend a minute checking this one out.

Just in time for the Oscars, Apple released this ad which follows several groups of high school film students from L.A. County High School for the Arts as they create short films with the iPad Air 2.

Right out of the gate, Scorsese reflects on his dislike of the the phrase "follow your dreams."

Dreaming is a way of trivializing the process of the obsession that carries you through the failure as well as the successes, which could be harder to get through.

If you're dreaming, you're sleeping, and that's important and imperative to always be awake to your feelings,  your possibilities, your ambitions. But you also know this; for your work, for your passion, every day is a rededication.

If that doesn't get you excited or light a fire under you to make something, then I'm not sure what will.

[via The Verge]

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Austin Rogers joined Fstoppers in 2014. Austin is a Columbus, OH editorial and lifestyle photographer, menswear aficionado, pseudo-bohemian, and semi-luddite. To keep up with him be sure to check out his profile on Fstoppers, website, drop him a line on Facebook, or throw him a follow on his fledgling Instagram account.

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2 Comments

bulsheet

!